GES Sponsorship Strategy & Sales Released to Help Clients Optimize Sponsorships
April 25, 2018
An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships.
To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings.
“We’ve blended decades of experience in live event marketing and domain knowledge with the largest sponsorship database in the industry,” said GES EVP of strategy, David Saef.
He added, “Our focus is to help our clients drive revenue and improve efficiencies through sponsorship optimization.”
GES’ standard sponsorship services – GES Sponsorship Platform, a database of more than 20,000 sponsorships and Sponsorship 2020 workshops – are included in the new program.
The expanded service offers consultation, sales execution and services, including measurement and reporting, to help clients increase attendance, drive revenue and improve efficiencies through sponsorship optimization.
GES Sponsorship Strategy & Sales adds:
- Program assessment and strategy development
- Full sponsorship sales services, including operations, invoicing and collections
- Design and development of sales assets
- Ability to sell, track, and report progress to goals
- Development of distinct activations
- Utilization of industry-leading tools to manage sales
GES has also hired industry veteran Andy Herman as vice president of sponsorship strategy and sales. Herman has more than 25 years of expertise developing and selling high-value sponsorship programs and a thorough knowledge of all aspects of exhibitions and event sponsorship. Prior to joining GES, he led sponsorship sales at Jack Morton Worldwide.
Herman explained that GES’ sponsorship programs can help clients effectively acquire and manage the right sponsors to drive event growth.
“GES’ industry-leading database of more than 20,000 sponsorships and our Sponsorship 2020 workshops helped event professionals get more out of their sponsorships,” Herman said.
He continued, “With the launch of GES Sponsorship Strategy & Sales, we are enhancing our end-to-end solutions. We can now provide a comprehensive range of event services with the ultimate goal of optimizing sponsorship revenue and improving efficiencies for our clients.”
GES Sponsorship Strategy & Sales is designed to act as an extension of show organizers, brand marketers and event planning teams, and can scale from simply offering strategy or sales to providing full end-to-end event services and production.
“Global brands and industry associations turn to GES for sound advice and trends on sponsorships,” said Wendy Gibson, EVP of global marketing for GES.
She added, “GES has the experience, processes and proven strategies to optimize sponsorship programs and a full suite of strategic and tactical services designed to increase attendance and drive revenue from sponsorships.”
For more information on GES Sponsorship Strategy & Sales, go HERE
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
Add new comment