How to Best Leverage Your Event Technology Provider for Success
November 5, 2019
Show organizers are always looking for new ways to grow their events and generate new revenue. Whether they’re innovating on their on-site experience, expanding their show digitally or tackling new verticals, it’s a revolving cycle of expansion. But, one of the most important and underused resources is your event technology provider. Not only your vendor, your event tech provider holds deep insight into your show and more importantly, the ability to help you improve it.
Here are a few different ways your event technology provider can help you optimize your show and expand your potential revenue.
Expanded Analytics
Reporting capabilities are baked into most event technology programs, but working directly with your event technology provider can provide access to a deeper level of data. For instance, with Personify A2Z Events, event professionals can run strategic reports to pull in and contextualize year-over-year, multi-event data from multiple sources. This allows access to deeper acquisition and retention data, in addition to region-specific information about different show locations. Show organizers can use this knowledge to make decisions about your future locations, potential target audiences and specific attendee attractions presented by different venues.
Revenue Generation
Turn your event technology into an investment for your show. You can optimize and grow traditional revenue streams like sponsorships and exhibit sales through the use of event technology and identify new revenue opportunities. Use your event technology providers’ knowledge to further improve these streams by implementing enhancements, such as new sponsorship conversion points at key locations throughout your online portals.
You can also unlock new revenue streams, such as offering the option for sponsors to create premium profiles on your event websites with a wealth of content and graphics to boost traffic on-site. Your event technology should help you to develop new ways to both add value for your exhibitors, attendees and sponsors while increasing your bottom-line revenue.
Industry Insight
Event technology providers have a pulse on the trade show industry and know how your partners and competitors are optimizing processes to scale their events. With a wealth of experience across various verticals, one of your most knowledgeable resources for implementing event ideas is your event tech provider. They also bring the technological expertise to help you create new strategies to drive attendee experiences by using the tools baked into your solution. And, as event technology experts, your provider should know how to help you achieve your goals within their system and how to automate reporting to share your success with your clients.
Ultimately, the most important thing show organizers can do is share their goals with their event technology provider. With insight into your show goals, event technology providers can provide insight into the implementation, operation and optimization strategy that will help you create an exceptional experience for your sponsors, exhibitors and attendees. They can work with you to create a configured solution that works to drive the most important parts of your event strategy, while continuing to grow your revenue.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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