Improving Your Event, the Kaizen Way
February 26, 2017
Kaizen is a business philosophy of Japanese origin whose key principle is that great success can come from a lot of people making gradual and incremental improvements in their processes within an organization.
During the last few decades, many corporations across the globe have seen the effectiveness of this approach and have adopted Kaizen to improve everything from cross-team collaboration to employee productivity and manufacturing output.
Kaizen makes it easier to bring positive transformations by removing the uncertainties and resistance that inevitably accompany sudden and drastic changes. This philosophy finds favor with business leaders because most team members are more open to gradual change than to major disruptions in their roles and responsibilities.
But it's not just businesses that can benefit from implementing a series of small steps for continuous improvement. Indeed, Kaizen has been practiced with significant success in a wide range of fields including sports, medicine and education. The bigger the entity, the more complex its nature, the better it can benefit from Kaizen.
This is precisely why Kaizen can be a valuable tool in an event management team's arsenal. Instead of implementing radical changes, which can cause major disruptions, event organizers can bring positive transformations to their events by adopting a set of minor but continuous improvements to their processes.
Think about it. Let's say this year, what if you decided to save every event participant just five minutes in completing a critical task before or at your event by leveraging smart technology. For attendees, it could be reduction in the time they need to spend in registering for the event or finding products of their interest or reaching the event venue from their hotel.
For exhibitors, it could be one small step removed from the rebook process or one less form they have to fill up manually or centralized access to all the information they need for their booth set up. For your sponsors, it could be faster access to proposals and pricing details or enabling them to pay online instead of having to mail a check.
Just a few minutes saved for one person, in itself, may be akin to a mere drop in the ocean. But multiply those five minutes by a thousand, and suddenly you find that you have saved your audience dozens of hours in total. But even that may not a true measure of the actual value provided and the momentum generated for your event as a result. Those five minutes may translate into a much better perception of your brand and a set of people more deeply invested in your event than ever before. Especially, when you continue to make these small adjustments over multiple show cycles. That is the true beauty of Kaizen.
A series of small, incremental changes can bring an exponentially wide impact for the positive for your organization, team and audience.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment