InsightXM Launches Event Data Analytics Package Tailored to Event Planners
December 14, 2017
San Francisco-based data technology company, InsightXM, has unveiled a new insights package designed for event planners and marketers seeking powerful, easy-to-access data analytics.
The InsightXM Analytics Essentials package provides a fixed price and quick access-to-data analytics tool tailored to help planners better understand their event audiences, uncover hidden opportunities and identify weaknesses.
With the Essentials platform, users can:
- Discover trends that span across different events
- Understand audiences to better design future events
- Carry out real-time, complex analysis
- Avoid the limitations and complications of Excel spreadsheets
After launching its parent product, InsightXM, at IMEX America in October, the company accelerated development of Essentials with the goal of launching it in time for the new year.
“We’ve learned a lot from interacting with event planners at IMEX and within the Tribe,” explained Brent Pearson, InsightXM CEO.
He added, “The Essentials product is our answer to the age-old issue that event professionals keep facing: not knowing where to start when it comes to pulling insights from their event data.”
InsightXM joined event technology collaborative, The Event Tech Tribe in June and is expanding on the partnership with the launch of the Essentials platform, which easily integrates with all of the Tribe members (Swoogo; TRC; Hubb; Glisser and EventOPS) as well as two more data sources selected by the customer.
“As someone who has planned many events myself, I know how liberating it will be for others to view key metrics, drill down into audience responses and work with pre-defined graphs, charts and dashboards,” said Marie-Claire Andrews, COO of Event Tech Tribe.
To simplify things even more for event planners, access to the platform is available for an annual price and can be activated when creating an event inside event registration provider, Swoogo.
“Brent has worked closely with us as he developed this fantastic next-level analytics package that I know Swoogo and Tribe customers are going to find extremely valuable,” said Leonora Valvo, Swoogo founder.
To learn more about InsightXM and the Analytics Essentials platform, go HERE.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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