Join Us For Expochat: All About Event Marketing in 2020

January 16, 2020

Are you using the latest marketing tactics to promote your event? Are you sure? Is print finally, officially dead or still practical? What about email? Where’s the line between too much or too little communication? Successful event marketing can be a rapidly moving target, so let’s kick off the new year (and a new decade!) by discussing the latest opportunities to reach and connect with your audiences.  

Join us on Wednesday, Jan. 22 at 1 p.m. ET, when Elizabeth Johnson, principal of glee Content Marketing, will lead a discussion about the latest event marketing tools, strategies and more by asking the following questions:

1.     What are the positives (i.e., what do you like about what’s happening) in event marketing in 2020? Do you have any examples of specific trade shows that are getting it right?

2.     What marketing and/or communications strategies should event marketers be using in today’s business universe?

3.     What are some new technologies that event marketers can use to reach their audiences and/or find new ones?

4.     Are there strategies or tools that you’ve seen outside of the B2C or B2B event world that event marketers could employ?

5.     Outsourcing marketing or keeping it in house: What are the benefits of each?

6.     What should event marketers absolutely stop doing and why?

 Held most Wednesdays at 1 p.m. ET, #Expochat is an hour-long Twitter-based conversation covering top-of-mind topics related to the trade show industry. Sponsored by TSNN and alternately moderated by seven industry thought leaders, including Stephanie Selesnick of International Trade Information; Michael Doane with CadmiumCD; Elizabeth Johnson with glee Content Marketing; trade show expert and author Marlys Arnold; and Bill McGlade and Rich Vallaster from Personify Corp, #Expochat tackles a single topic each week – a recurring pain point, innovative ideas, evolution of the industry, best practices and what doesn’t work.

To participate, sign up on Twitter and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc., and responses from participants should be written as A1, A2, etc. Twitter chat tools such as Tweetchat and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Upcoming topics are listed in advance on our website and reminders will be tweeted out prior to each week’s discussion. If you miss a chat, transcripts will be available on TSNN.com after each chat. We gladly accept requests for topics by emailing Arlene Shows, TSNN marketing manager at ashows@tarsusus.com.  

Join us for the best live conversations about the industry that signs your paycheck. Rants welcome! 

To learn more about #Expochat and to view our past chats, go here.

  

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on TwitterFacebookLinkedIn and Instagram!

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact