Messe Frankfurt Offers New Digital Exhibitor and Product Search
May 13, 2013
Since the beginning of 2013, Messe Frankfurt has offered its customers a completely new exhibitor and product search on its events' websites. With the new service, it is possible to search with a search term according to product groups, new products, names and location of exhibitors, or even according to special interests.
Visitors and Exhibitors easily can search and discover what the trade fair offers that is of specific interest to them. Within the listings, exhibitors have the opportunity to create complete profiles and even place their products or advertising formats with target groups in mind.
Kai Hattendorf, head of the “Digital Business” division at Messe Frankfurt, said, “The response to the new services has exceeded all expectations: in the first few weeks the number of search enquiries has already passed the million mark. The proportion of searches in relation to the traffic as a whole is substantially more than 20 percent within the time frame of the events."
Messe Frankfurt has created its own department, which unifies the digital developments and services for their trade fairs, conventions and events under a single umbrella: dexperty. Dexperty is the new Messe Frankfurt brand under which the Group will now be offering a wide range of digital services for its customers.
With a view specifically to the growing importance of "business matching", trade fair and conference organizers invariably back up their events with bigger and bigger digital networks and platforms. These enable exhibitors and customers to conduct a targeted exchange of views beyond the actual period of the trade fair on 365 days in the year.
Hattendorf said, "following the increasing trend towards mobilization, we are providing event-related apps for our trade fairs. These offer not only the services that accompany the trade fair, such as exhibitor search for visitors, but also options for forging contacts and networking."
To help visitors and exhibitors make those contacts and network effectively, dexperty introduced functions in the apps for making targeted contacts during trade fairs, the “Buddy Finder” service.
Dexperty’s portfolio also includes productpilot.com, productpilot.tv, special interest services, mobile apps and optimized advertizing options on the Messe Frankfurt online platforms.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment