Messe Frankfurt Websites Don a New Look and Improved Functionality

August 25, 2017

Messe Frankfurt’s websites are undergoing a widespread makeover designed to provide a fresh new look and improved functionality for a better user experience.

The show organizers’ internet portal, messefrankfurt.com, already has undergone its transformation.

Relaunched on Aug. 22, the revamped site sports large visual elements, a user-friendly approach and utilizes responsive web design to ensure page optimization for all devices.

“The messefrankfurt.com portal is the digital gateway for creating business opportunities for our customers,” said Wolfgang Marzin, president and CEO of Messe Frankfurt.

He continued, “Now, with a completely revamped concept and a new design, we have created a web presence that helps us in our role as an information and service provider to reliably guide our partners and customers where they want to go – 24 hours a day, 365 days a year.”

All of Messe Frankfurt’s websites for its subsidiaries, events and services will be redesigned and relaunched in the months to come, with the roll-out to be completed by the end of 2018.

Each site has been designed according to the ‘long-page’ principle, which helps users find their way as they explore content and allows them to quickly access more detailed information on everything Messe Frankfurt has to offer.

The “fast-track concept,” which makes it possible for people to quickly contact the event organizer and purchase tickets, for example, allows the user to reach their destination in just two clicks.

In addition, prominent call-to-action elements take customers directly to key products without any detours.

The first of the new websites to go live were the corporate pages and the website for Heimtextil, which is the first event of the year on the Frankfurt trade fair calendar.

“A positive user experience is the key success factor for digital products, and the new internet portal offers the ideal supplement to the topical and user-oriented online communications for our textile fairs,” explained Detlef Braun, member of the executive board of Messe Frankfurt GmbH.

He added, “Heimtextil’s new website is an excellent stage for digitally showcasing the variety of themes we cover at the trade fair.”

​​​​​​

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.