Noodle Live Launch First-ever, NFC-Enabled Event App
November 9, 2017
With an NFC-enabled mobile app, attendees can check into an event or individual sessions, swap contact details or collect content, all by using their own smartphones. While Android phones have offered access to NFC capability for some time, it’s taken longer for the iPhone to catch up, with Apple announcing earlier this year that the existing NFC capability on the iPhone (currently used primarily for Apple Pay) was being opened-up to third-party app developers in the iOS 11 update.
Since then, Noodle Live has been working to integrate this new functionality into their Android and iPhone event apps, culminating in the launch of the first-ever, NFC-enabled event app.
“The inclusion of NFC technology within event apps is the next step in further blurring the lines between the physical event space and digital interactions,” said Clemi Hardie, managing director and founder of Noodle Live, a U.K.-based event technology solutions and consultancy company that mainly works with mobile apps and RFID smart badges as well as other types of cutting-edge tech.
She added, “This is iOT in action in a way that is particularly suited to live events.”
Instead of using physical hardware to scan badges, event organizers will be able to design and encode “smart” posters via Noodle Live’s online portal, posters that can be displayed throughout an event.
To use the technology, users simply download an event’s NFC-enabled event app and tap their phone at any smart poster (which contain a small NFC chip), allowing them to access event swag, collect key event contacts and check in to educational sessions.
By replacing the current practice of placing screens around an event environment and scanning a name badge using a QR code or RFID chip to achieve the same means, this new solution could change the way key event touch points work as well as dramatically reduce the cost of implementing contactless technology, according to Noodle Live officials.
“An NFC-enabled event app means that every aspect of your attendee’s experience will be brought back to their own device, allowing them to interact seamlessly with live event environments,” Hardie explained.
She continued, “NFC event apps remove barriers to entry and help attendees integrate their experience at the event with other aspects of their digital lives. We hope this will make them much more likely to interact and follow-up after a live event. Even more exciting, the fact that attendees are supplying their own device means lower costs for organizers.”
Keeping in mind that not all event attendees will have NFC-enabled phones in the immediate future, Noodle Live will be offering a hybrid solution that enables users to use either an RFID name badge or their own NFC-enabled device to interact with event swipe points.
“Smart devices are an essential element of everyday lie and an increasing number of us are running several aspects of our daily lives through the device we carry in our pocket,” Hardie said.
She added, “NFC event apps are a move towards more connected, more interactive event environments.”
Founded in 2013 and based in London, Noodle Live has worked with more than 300 events in 25 countries and with companies including Xero, Fujitsu, Lidl, Arup, Jaguar Land Rover, Deloitte and Google. To learn more, go HERE.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment