PCMA’s Digital Experience Institute Unveils The Power of Digital Events White Paper
April 18, 2017
PCMA’s Digital Experience Institute [DEI] recently released the publication of their The Power of Digital Events white paper.
“The emergence of live streaming and digital events has significantly shifted how participants engage with our organization,” said Deborah Sexton, PCMA president and CEO.
She added, “Our goal in transparently sharing PCMA’s six years of results is to assist those organizations, who desire to expand and enhance their engagement strategies, build a business case for digital events.”
This comprehensive white paper examines the power of digital events in 2017, which includes insights into adult learning, virtual and hybrid events as an engagement strategy, and the value of second screen technology.
The paper also includes an overview of PCMA case studies, highlighting return on investment (ROI) and return on engagement (ROE) hard data over the organization’s six years digital event and engagement strategy.
PCMA’s data included in this report proves that a long term digital event strategy delivers both exponential revenue and engagement from audiences.
“A digital engagement strategy is crucial to any brand experience,” said Larry Luteran, EVP & Chief Sales Officer, Freeman AV, which sponsored the report.
He added, “As we see the shift from meeting ‘attendee’” to meeting ‘participant’ it puts a premium on the need to capture and sustain the audience in creative and collaborative ways. Virtual and online events offer marketers a strategic approach to increase and sustain engagement and ultimately drive ROI.”
Additionally, DEI’s findings include eight valuable lessons learned throughout PCMA’s six years of tracking and evaluating its digital event results.
Through sponsorship by Freeman, event professionals can receive complimentary access to The Power of Digital Events white paper here.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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