PCMA Launches New Crisis Communications Guide for Global Business Strategists
July 30, 2018
PCMA has launched a new guide for Business Event Strategists on how to confidently handle communications around a crisis situation.
Based on a 15 point toolkit, the guide will prove an essential aide for those involved in planning a range of events.
It focuses Business Event Strategists on the impact poor communications can have on a crisis – or a stressful situation. The critical role of upholding a brand or company’s reputation plays when things go wrong is intrinsically linked with a hard-working communications plan.
Today’s 24-hour news cycle means that opportunities for the wrong messages to leak out are ever-present, making communications planning an essential part of every event organizer’s role.
The actions the guide recommends are grouped in three phases; pre-crisis or day to day business strategic planning; during a crisis – who handles it and how; and post crisis – responsibilities, resources and recovery.
It stresses the importance of asking ‘what if…?’ across the business, making sure that plans can respond adequately.
The guide also addresses the importance of re-building a reputation post-crisis. Good communication skills are critical throughout the process.
The crisis communications guide will be distributed to PCMA’s extensive network of contacts throughout North America, Asia and EMEA.
Sherrif Karamat, president and CEO, PCMA said: “We all need to think about ‘Resilience and Reputation’ – the core of what any business needs to have – and how we build these to counter any threat. What happens at our events has a lasting effect on our brands. This guide helps prepare event organizers to ensure a positive and long-lasting brand reputation.”
The full guide can be downloaded from the PCMA website at pcma.org/crisis.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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