PCMA Signs Partnership Deal with Korea MICE Association
September 1, 2020
PCMA and Korea MICE Association have signed a two-year strategic agreement to provide support to members of both organizations and equip them for the post-COVID return of events through specialized training programs.
The partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea, in a move to ensure event planners are skilled for designing and delivering hybrid and digital events.
Karen Bolinger, PCMA’s managing director for APAC, said this partnership is an opportunity to engage with the Korean business events industry by providing practical, skills-based training.
“We are delighted to work in partnership with our colleagues at Korea MICE Association to help support their industry to rise to the challenge of running engaging events in the post-COVID business events space,” said Bolinger.
Each country in the Asia Pacific region has a unique road to recovery, she pointed out; however, being able to provide valuable education to event planners is a big part of ensuring a successful future for the events industry.
“We look forward to having members of the Korea MICE Association engaging in our local and global community conversations, and to hearing about their experiences and point of view of what they need to fuel their recovery,” Bolinger added.
Chun Kim, president of Korea MICE Association (which has worked with PCMA since 2017), said the partnership is a constructive opportunity for members and stakeholders in the Korean MICE industry during this time.
“The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events,” Kim said. “The DES course will be the most productive way to bring our members to the next level in the industry.”
The partnership has already seen 26 members from Korea MICE Association start the Digital Event Strategist course in August 2020.
Photo credit: http://koreaconvention.org/
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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