Personify Acquires GTR to Expand Event Management Software Offering
September 21, 2022
Leading technology solutions provider Personify has purchased GTR Event Technology, a long-established industry player, to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings and other gatherings.
GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking, all of which are now available through Personify’s Community Experience Platform.
“The addition further enables our mission of helping our clients to manage and grow their communities,” said Scott Collison, president and CEO of Personify. “Our clients often want us to serve all their technology needs, including event, association and community engagement technology. GTR’s products now allow Personify to be a single source.”
Being part of Personify’s Community Experience Platform further diversifies GTR’s audience, according to company CEO Travis Tucker, who will join Personify’s team as the head of events business strategy.
“Our market has immediately expanded,” Tucker said. “We look forward to providing a broader variety of associations, chambers and trade show and event organizers with an exceptional event experience.”
With the addition of GTR’s tools, attendees will enjoy a seamless experience of Personify’s event website and online registration, event check-in and badge printing, and a mobile conference app. Event organizers, exhibitors and sponsors can generate more revenue and productivity from trade show floor planning, lead retrieval, matchmaking, exhibitor and sponsor marketing, attendance tracking and data reporting and analytics.
Personify partners with event professionals, associations, charities and other purpose-driven organizations to help them manage and grow their communities. The company’s A2Z Events product provides solutions to create operational efficiencies and features such as event management and engagement tools.
Since 1995, GTR has been providing the conference and trade show industry with technology designed to improve and simplify every event. With their all-in-one event management platform, end-to-end support, global reach and eye on innovation, GTR has powered over 12,000 events around the world.
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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