PXT Payments’ Looped In App Turns Smartphones into Digital Wallets
February 9, 2013
These days, you can do almost anything with your smartphone. That now includes paying to get into a trade show, finding deals on the showfloor and purchasing vendors’ products right there in their booths.
PXT Payments, a mobile payment app and digital wallet provider, is one company that is making this possible with its geolocation-based app looped in™. PXT Payments describes looped in™ as an ATM on your iPhone or Android.
Transactions occur when the buyer texts their payment to a vendor. There is no transaction fee for the buyer, but the seller pays a 2.5 percent merchant fee.
College Fest 2012 decided to use looped in™ as their payment method of choice to get into the event, and several exhibitors, including Harvard Student Agencies, also were in on the text to pay action.
Attendees who paid for entrance via looped in™ received a raffle ticket for a chance to win an iPad.
Elsewhere, throughout the event, they were presented with special discounts, prizes and deals. Transactions are processed in seconds using this technology, and no personal data or banking data is stored, captured or sent.
In a press release announcing the partnership, David Yaris, community manager for College Fest said, "We're excited about how looped in will help make the College Fest experience even more innovative, fun, and easier flowing - with less wait time in line, great rewards for students and student groups, and geolocation to show freshmen where local places are in relation to their dorms."
While there is an obvious use for this technology at a consumer event, a business trade show or expo can benefit as well. Transactions for show services could be processed this way eliminating long lines at the service desk. Show organizers also could offer special incentives to encourage attendees to register using the app to help increase the adoption rate.
In addition, show organizers could encourage their exhibitors and sponsors to get involved. It’s easy for the exhibitor to set up and doesn’t require an Internet connection to process payments.
If an attendee is not in the market for a particular deal an exhibitor is offering, they can forward it on to another attendee they met at lunch the day before.
Deals and incentives do not have to stop once the show is over. Event organizers can extend a 365-day marketing opportunity to their exhibitors and sponsors by allowing them to post throughout the year.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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