Reed Exhibitions Korea Appoints Country General Manager
July 13, 2016
Reed Exhibitions recently named JB Son Country as general manager of its South Korea operations. Son is based in the Reed Seoul office and reports to the president of Reed Exhibitions Greater China.
Son holds a Bachelor of Communications degree from Busan National University, as well as an MBA from Seoul National University, Korea.
He brings with him nearly two decades of high-level experience in Korea’s pharmaceutical industry at MSD and Novartis. Most recently he was head of commercial in Asia-Pacific for Novartis Vaccines’ Korea cluster, which includes Taiwan, Hong Kong and Macao.
Hu Wei, president of Reed Exhibitions Greater China, said: "JB’s excellent track record and wealth of experience will bring outstanding insight and value to the management team, as we build a new business in Korea and lead Reed through the next stage of its development in Asia. Through this appointment, Reed is progressing its strategy to enhance its service to the Korean market. We’re keen to expand the value we provide to global customers who come to Korea, one of Asia's most important markets.”
Son added: "I’m delighted to be joining Reed as Country General Manager for Korea. Reed’s considerable potential and its compelling customer focus make this an exciting place to be as we implement a new strategy. We plan to grow our business in Korea by making strong investments, expanding local partnerships and launching new shows.
Reed already has joined with COEX, a leading exhibition venue in Korea, to organize International Franchise Seoul, Korea’s largest franchise trade show.
Reed also has worked with K.Fairs, an established and highly regarded trade fair organizer in Korea, since joining forces in 2014 to organize Kormarine, Korea’s largest international maritime industry event.
Most recently, Reed has acquired four events from K.Fairs, namely Electronics Manufacturing Korea and three Home Table Deco Fair events across multiple cities in Korea. Rapid expansion, characterized by further acquisitions and new launches Korea, will continue to be pursued in the near term.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
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OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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