Reed Exhibitions Posts 15-percent Revenue Gain; UBM's Event Revenues Jump Nearly 12 Percent
March 3, 2013
Reed Exhibitions’ global portfolio of more than 400 trade shows had a banner year in 2012, with UBM also posting significant gains for the year in its events portfolio.
Revenues for Reed Exhibitions’ trade show division, a Reed Elsevier company, climbed 15 percent from £707 million ($1.06 billion) in 2011 to £854 million ($1.28 billion) in 2012.
This division led the four other segments of the company’s portfolio – Science, Technical and Medical; Legal; Risk Solutions; and Business Information.
In the past few years, Reed has sold off the majority of its print portfolio worldwide and focused on its core segments.
“By the end of 2012, approximately 80 percent of our revenues were in our targeted formats of electronic and face to face, which generated average underlying revenue growth rates of 5 to 7 percent,” said Erik Engstrom, Reed Elsevier’s CEO.
Reed had a busy year beefing up its event portfolio even further, launching more than 30 new events in 2012 and making $150 million in acquisitions.
“In the past few years, we’ve been building sizable businesses in Brazil and China,” Reed Exhibitions’ CEO Mike Rusbridge told TSNN in an interview last year.
He added, “We’ve also entered Russia as well. This year has been a particularly busy year for us.”
Reed Exhibitions launched and/or acquired businesses in Indonesia, Mexico, Saudi Arabia and formed a partnership in Turkey.
And, Rusbridge said, “Despite rumors, we’ve never left India.”
UBM’s events revenues increased 11.9 percent from £391.9 million ($591 million) in 2011 to £437.6 million ($659 million) in 2012.
"2012 has been another good year for UBM both operationally and strategically. We grew overall revenues and profits, with robust underlying revenue growth in our key Events and PR Newswire businesses,” said UBM CEO David Levin.
He added, “Events now account for three quarters of the group's continuing operating profit. We have continued to focus on large tradeshows; in 2012, 100 annual events generated revenues of more than £1m - accounting for 85 percent of annual event revenues."
Part of the growth was attributed to UBM’s robust acquisition strategy, with the company launching 22 new geo-adaptations, principally in China and India.
UBM also continued to develop large events – 100 events with revenues greater than £1m ($1.5 million) accounted for 85 percent of annual revenues, compared with 83 events that accounted for 79 percent of annual revenues in 2011.
In addition, biennial events boosted UBM’s 2012 numbers, with 35, contributing £24.8m ($37 million) of revenue.
Both UBM and Reed officials said they expect continued upward trends this year, though there are some concerns related to the overall economy.
“Although the outlook for the macro environment, and its impact on our customer markets, is mixed, we have entered 2013 with positive momentum, and expect another year of underlying revenue, profit, and earnings growth,” Engstrom said.
In its Summary Outlook, UBM stated: “Based on current conditions in the markets we serve and the wider macroeconomic context, we expect Group underlying revenue growth in the range of 3 to 7 percent during 2013. We anticipate continued attractive Events growth, albeit more in line with long term sustainable economic growth rates.”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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