ReedPop Launches Fandom Marketplace “The Haul” Built by Spaceshop Commerce
October 8, 2021
Spaceshop Commerce and ReedPop have partnered to launch “The Haul,” a virtual pop culture and fandom marketplace, built with Adobe Commerce.
The Haul integrates ReedPop’s digital and live events with a product marketplace featuring some of the biggest brands in pop culture, along with exclusive items from artists and retailers, replicating the fan-to-exhibitor discoverability found on the showfloor at their live conventions.
"The Haul represents a transformational digital first initiative, and what the future of commerce looks like for live events and beyond,” said Brandy Alexander-Wimberly, managing partner and director of client strategy, Spaceshop Commerce.
She added, "The ReedPop team are amazing partners and it was truly a pleasure bringing their vision for a pop culture marketplace to life. We selected Adobe Commerce to build The Haul, because it's completely customizable, making it a natural fit for this project, as well as other marketplaces Spaceshop will build in the future.”
Launched just in time for New York Comic Con, which takes place Oct. 7 - 10, The Haul serves as a companion piece to ReedPop’s live events.
The marketplace showcases merchandise from Star Wars, Harry Potter, Marvel and more, as well as unique one-of-a-kind fan art.
“As we began to reimagine the live and digital event experience, we knew that facilitating commerce between our exhibitors and fans was going to be pivotal,” said Mike Armstrong, vice president of new initiatives at ReedPop.
He added, “Once we connected with the team at Spaceshop, they helped us to build a product that will not only help our exhibitors generate revenue, but one that will allow us to deepen our relationships with our fans who are looking for great merchandise all year long. The wonderful Spaceshop team took our vision and then added their expertise and guidance to help make this project a reality.”
The convergence of digital and physical events has accelerated the need for progressive brands like ReedPop to launch complementary ecommerce channels like The Haul.
The model created by Spaceshop will allow ReedPop to grow its marketplace and continue to innovate by integrating with additional platforms and channels. As it scales, ReedPop plans to expand the site to other countries and channels.
"Spaceshop's relationship with Adobe is built on a solid foundation, which benefits clients like ReedPop,” said Outi Greve, senior director of partner sales at Adobe. “Spaceshop's team is skilled at leveraging features that allow them to customize marketplaces for each unique client's needs."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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