Second-quarter Trade Show Industry Net Square Footage Growth Jumps 5.7 Percent
July 15, 2013
With the darkest days of the recession fading and attendee numbers already seeing healthy increases at trade shows, it only was a matter of time before exhibitors would up their booth space, exhibit at a show for the first time or return if they had been away.
Second-quarter net square footage for the hundreds of shows tracked by a2z's Quarterly Tradeshow Industry Index Report is up 5.7 percent, compared with the same time period last year.
The uptick for the second quarter continued the trend from the first quarter of this year, which saw a quarter-over-quarter net square footage increase of 3.1 percent.
For the full report click HERE.
This good news comes after last month’s Center for Exhibition Industry Research’s Index report for Q1 2013 that showed overall trade show industry growth of 1.3 percent, compared with the previous year’s quarter.
The CEIR Index is based on four metrics that, besides net square footage, includes attendance, revenue and number of exhibiting companies.
CEIR’s Q1 2013 1.3 percent overall trade show industry growth shows a positive uptick for the 11th consecutive quarter, though it lagged behind 1.8-percent GDP growth for the same quarter.
For more information on the Q1 2013 CEIR Index click HERE.
According to the a2z index, more net square footage growth is expected through the third quarter of this year, with an anticipate increase of 3 percent.
“This is encouraging news, especially with 10 out of 15 vertical markets experiencing growth in NSF, up two from Q1 of FY 2013,” said a2z's President and CEO Rajiv Jain.
He added, “This overall increase in NSF was driven by strong performances by Food and Industrial/Heavy Machinery, both of which verticals witnessed more than 30-percent increase in NSF in Q2 of FY 2013 over FY 2009.”
Other sectors that saw double-digit Q2 2013 increases in net square footage included Communications/Information Technology (21.8 percent), Transportation (16.3 percent) and Raw Materials and Science (11.6 percent).
However, there were sectors that lost space in the second quarter, compared with the previous year’s quarter, such as Education and Non-profit, Discretionary Consumer Services and Goods and Government.
Published since 2011, the a2z Quarterly Industry Index is based on data collected from hundreds of shows that are managed using a2z's platform and is constructed on the base year 2009.
The Index reveals the overall tradeshow industry performance, a breakdown of vertical market performance, sales pacing of the last six months and the forecast for the next six months.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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