A leading exhibit builder and an event planning company recently launched new divisions in an effort to expand their business offerings and help clients boost the performance of their events.

Skyline Exhibits

Skyline Exhibits, a leading trade show exhibit company, unveiled a new live, virtual and hybrid events agency focused on synchronizing live event elements to increase reach and return on investment. Announced on Aug. 16, BrandSync is designed to help brands improve their business performance by joining with their top stakeholders to align messaging, values and direction, and by creating transformative experiences that deliver measurable impact and business results. 

“We could not be more excited to add BrandSync to the Skyline umbrella,” said Anthony Floreano, CEO of Skyline. “Our clients continue to invest in great customer experiences that move their business. With the introduction of BrandSync, we are right there with them—focused on them—while we work diligently to produce events that make the most of their marketing investment. The BrandSync team brings deep experience and a commitment to helping brands improve business performance.” 

Complementing Skyline’s core exhibit business but operating as a separate entity, BrandSync is a full-service events agency offering strategy, creative and production services to clients managing large-scale engagements, including: 

• Product launches 
• Annual meetings 
• Sales kick-off events 
• Developer summits 
• Consumer events 
• Brand activations and immersion experiences 
• Press events 
• Entertainment events 
• C-Suite and board meetings 

Leading the agency is an award-winning, seasoned team of key executives with experience across myriad industries, including automotive, technology, telecommunications, food and beverage, sports, financial services, oil and gas, healthcare and pharmaceuticals, including:

• Matt Mongoven, senior vice president, brand experience and head of sales 
• Donald Moss, executive creative director 
• Julie Teplitzky, global director, account services 

BrandSync’s launch follows a recent Skyline survey that found that 83% of CMOs view synchronizing event spending, messaging and reach to deliver maximum impact and ROI as their top priority. 

The agency’s debut also marks Skyline’s first introduction of a new business since receiving investment from Gemspring Capital in 2020. According to Skyline Exhibits officials, the company is nearing its pre-pandemic revenue level and is focused on continued growth as events and trade shows rebound.

“We are launching into a crowded market with a value proposition anchored in our client’s world and our client’s ‘why,’” Mongoven said. “We understand the intricacies of live events and the challenges event professionals face today, we know how to create inspiring and meaningful engagement, and we understand how to make event execution simpler, easier and faster.” 

The Hutton Group

Pittsburgh-based The Hutton Group–Inspired Meetings & Events, a women-owned and operated boutique company specializing in meetings, venues and hotels, debuted a new destination management company (DMC) as an extension of its parent company.

Announced on Aug. 23, the new DMC comprises experienced destination designers offering travel and ground services, VIP experiences, dine-arounds at culinary gems, tours and outings and unique venue procurement. It can also provide curated experiences, including teambuilding and corporate social responsibility projects, custom event design, amenities and attendee appreciation, philanthropy and legacy opportunities, as well as one-of-a-kind interactive experiences. 

Designed to streamline the event planning process and bring client visions to life in Pittsburgh, the tri-state region and across the U.S., the new DMC is a first for the Pittsburgh region, according to The Hutton Group officials.

“We are thrilled to be a part of the Pittsburgh region, offering everything from program design, logistics management, supplier sourcing, on-site coordination and administrative services to every client,” said Jaime Budesa, vice president of services for The Hutton Group–Inspired Meetings & Events. “Most importantly, we want to inspire new life experiences for visitors by connecting them to the local community. 

She continued, “Our focus is to expose individuals to a culture and immerse them in opportunity, all while bringing economic benefit to the people that make the city a great place to live and thrive. It is about creating memories and ensuring local businesses in that city are involved and supported in this venture.”

According to Pittsburgh client Maggie Cooper from Tri-State Capital Bank, who has been a client of The Hutton Group–Inspired Meetings & Events for several years, the company has helped her plan and execute a wide range of successful events, including company-wide virtual and in-person sales meetings, holiday parties and goodie boxes for her team.

“The [Hutton] team is always diligent and thorough throughout the planning process and can quickly pivot, ensuring every event is a success,” Cooper said. “The positive feedback we receive after each event reflects their hard work, creativity and ability to deliver.”

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