Spectra Named First-Ever Private Manager of Dallas’ Convention Center

March 1, 2019

Venue management and hospitality company Spectra will become the new provider of venue management for Kay Bailey Hutchison Convention Center Dallas, effective April 1. This marks the first time in the center’s history that it will be run by a private operator.

The City of Dallas City Council unanimously approved this partnership. Spectra will focus on short-term bookings, taking over a role historically maintained by City of Dallas employees. Visit Dallas will emphasize bookings 18 months out or more at KBHCCD, in addition to other venues in the city.

“Partnering with Spectra is going to help Visit Dallas continue its best-in-class, customer-focused service, and its addition gives us new, meaningful ways to spotlight our city as a must-visit destination,” said Phillip Jones, president and CEO of Visit Dallas.

He added, “We look forward to introducing Spectra to a new crop of meeting planners, while also rekindling relationships with conventions that have visited Dallas in the past.”

KBHCCD welcomes more than 1 million visitors annually and has 1 million square feet of exhibit space.

Day-to-day operations at KBHCCD will be managed by Spectra to increase revenue and improve the client experience. Upcoming tasks include evaluating current booking practices and space availability, making changes to ensure optimal efficiency, and committing additional resources to Visit Dallas’ marketing efforts.

The company will leverage existing relationships and operational standards to benefit the center when negotiating contracts and pricing.

“We’re eager to roll up our sleeves and get started,” said Dave Anderson, Spectra’s senior vice president of convention centers. “Spectra is heavily invested in Dallas and appreciates everything the city and Visit Dallas have done to position the city and surrounding community in the international marketplace.

He continued, “We look forward to working in concert with the city and Visit Dallas to align the convention center with the city’s amazing assets to show meeting planners all that Dallas has to offer.”

Read more on the latest with Visit Dallas here.

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact