Tarsus Group Acquires Controlling Stake in Innovative Mexican Event
January 26, 2021
London-based Tarsus Group has acquired a majority interest in the Mexico-based event, EXPO TENDERO. Launched in 2019 by Pedro Fernández, CEO of Multipav, EXPO TENDERO is the only event in Mexico specifically focused on the “Tenderos” sector; the ubiquitous corner shops located throughout the country.
The inaugural event attracted more than 10,000 store-owners to the one-day show, for future editions Tarsus Mexico will partner with Multipav to produce the event.
The “Tenderos” play a major role within Mexico’s economy with more than 1 million of these stores in the country, representing approximately 40 percent of all grocery revenues in Mexico.
The micro-enterprises are thought to represent 7% of the country’s GDP while employing approximately 20 percent of the workforce. Tellingly, the sector has also proved to be resilient throughout the ongoing COVID-19 pandemic, aided by strong knowledge of and ties with their local customer base as well as their convenient locations at a time when people are limiting their movements.
“Bringing EXPO TENDERO into the Tarsus portfolio has certainly come at an opportune time to support this important industry in Mexico. EXPO TENDERO will meet the needs of the sector, which at the moment is looking to improve processes and embrace digitalization whilst maintaining the local, friendly approach they are known for," said Tarsus Vice President of Latin America Paul St. Amour.
He added, "We are very proud to add EXPO TENDERO into the company’s portfolio and to ultimately expand the success that Pedro and his team have already achieved.”
Pedro Fernández, CEO of MULTIPAV, echoed St. Amour’s thoughts: “We were very pleased with the high-quality show delivered to our customers two years ago along with the market knowledge and relationships we have built, but mostly, we are excited about the expertise that Tarsus Mexico will bring to the table for our second edition as it will lead to an even stronger event for all our customers.”
Douglas Emslie, CEO of Tarsus Group elaborated on the fit for the business: “We are delighted to invest in a new industry and moreover one that is at the cornerstone of retail in Mexico. Whilst retail is a new sector for us in the region we have identified synergies with our existing food portfolio and have exciting growth plans for the show going forward. At Tarsus we pride ourselves on identifying opportunities in growing markets and investing strategically in further developing the event to meet our customers’ needs which we look forward to doing with EXPO TENDERO.”
EXPO TENDERO 2021 will take place Aug. 4-5 at Palacio de los Deportes in Mexico City showcasing equipment, services and business training for store owners, while also ensuring suppliers to the sector, from food to toiletries, and key wholesalers are represented on the showfloor.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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