The organizer of the Labelexpo Global Series of trade shows, Tarsus Group, has unveiled a new portfolio of events targeting the branded print market, which aim to connect the whole print supply chain.        

There are four Brand Print events planned: Brand Print Thailand – Bangkok; Brand Print Turkey – Istanbul; Brand Print China – Guangzhou; and Brand Print Mexico – Mexico City. The first of these will be Brand Print Thailand, scheduled to take place May 7-9, 2020, in Bangkok. 

Aimed at printers/converters of all types of promotional materials and collateral for brands, Brand Print Thailand 2020 is intended to be the one-stop shop for all their wide format and digital printing needs.

This includes point of purchase (PoP) displays, fleet graphics, in-store hanging banners, posters, signage, direct mail, promotional items, wall decorations, murals, and exhibition graphics. Show floor exhibitors will in the main be manufacturers of wide-format printing machinery and materials.

Tarsus Group has been active in the Southeast Asia region for 20 years and holds numerous leading exhibitions there, including the extremely successful Labelexpo Southeast Asia, which launched in Bangkok earlier in 2018; the 2020 event already is almost sold out.

Brand Print Thailand 2020 will be collocated with Labelexpo Southeast Asia 2020 in Bangkok, so extending the whole brand print visitor experience to labels and packaging.

Lisa Milburn, managing director Brand Print and Labelexpo Global Series, said: “We are delighted to be launching our new Brand Print portfolio, which will bring together for the very first time the whole supply chain in the region – printers, manufacturers brand owners – all under the one roof.” 

She added, “What we are offering is a unique and fantastic business opportunity for them to explore the endless possibilities of wide format and digital print, against the backdrop of a rapidly growing consumer market in Southeast Asia. This will be complemented by an exhibition of the latest equipment for labels and package printing on show next door. This will give brand owners access to a huge platform for exploring all of their promotional needs.” 

Tarsus Group already has a deep knowledge of the wide format print industry through its other events, including an established event in Turkey, with the next one taking place in September 2019.

It also has established relationships with label and package printing companies through its Labelexpo portfolio of events, many of whom are also actively engaged in brand printing.  These include Agfa, Avery Dennison, Canon, Durst, Epson, Fujifilm, HP, Mactac, Ricoh, Roland, Xeikon and Xerox.

Milburn added: “Our objectives for Brand Print are two-fold. Firstly, it forms an important part of Tarsus Group’s longer-term vision for future growth in rapidly emerging markets such as Southeast Asia and will strengthen our foothold as portfolio owners of world-class trade shows in the region. Secondly, it is a natural evolution of our hugely successful Labelexpo Global Series of events for the labels and package printing industry.” 

Prapaporn Narongrit, president, Thai Screen Printing & Graphic Imaging Association (TSGA), said: “TSGA is once again honoured to be supporting the event in May 2020. The show, which is organized by Tarsus, has proven to be a very professional event and beneficial for the Thai printing industry, especially in the applications of label and package printing.” 

The other Brand Print events will take place as follows:  

• Brand Print Turkey – Istanbul, September 2020;
• Brand Print China – Guangzhou, December 2020; and
• Brand Print Mexico – Mexico City, April 2021.    

Further details, including dates for these, will be announced soon.