Three New #NYNOW Initiatives Drive Social Media Connections at Show
September 5, 2015
Three new #NYNOW social media initiatives - #NYNOW Bloggers Choice Awards, #NYNOW Social Media Lounge and Innovations-Inspired Giveaway – at the NY NOW, the Market for Home, Lifestyle + Gift trade show helped to spark conversations and connections before and during the recently concluded summer edition, held Aug. 15-19 at New York City’s Jacob K. Javits Convention Center.
“We’re delighted that so many bloggers and influencers use NY NOW as the definitive source for new products and the latest must-haves,” said Scott Kramer, NY NOW co-director and vice president.
He added, “NY NOW welcomes new media, as well as traditional print and online outlets, by expanding our services for delivery of information and trends across a variety of channels.”
While individual reports were varied in terms of content and focus - with some reports highlighting multiple products, some pinpointing a single product and some showcasing key brands overall - NY NOW’s focus on design, functionality and innovation was a common theme in blog coverage and social media reports, according to show organizers.
This August, NY NOW expanded its popular Bloggers’ Choice Awards beyond the confines of Accent on Design to encompass the entire market, with representatives from alternate and emerging media channels identifying top home and lifestyle products as “the next big thing.”
Top product picks, from the first-ever #NYNOW Bloggers Choice Awards included Sass Brown of EcoFashionTalk's spotlight on “beautiful…. entirely handmade and completely unique” cascading chandeliers by Hellooow Handmade and Antonia Burke of Antonia's Favorites showcase of Peridot 18k earrings by Suzy Landa Jewelry, “a statement piece of your outfit and also can be used for events that need an extra pop of color”, to name a few.
Beyond these individual product selections from #NYNOW Bloggers Choice participants, other bloggers reported broadly on design and style trends across NY NOW, as well as in specific product categories, such as social stationery and children’s products.
In addition, a first-ever #NYNOW Social Media Lounge, sponsored by HGTV Magazine’sBlogger Block Party - which ran concurrently with NY NOW - also helped to facilitate the buzz and online sharing during the Market.
In advance of the Market, a new #NYNOW Innovations-Inspired Giveaway sparked online conversation about product innovation connected with NY NOW.
Registered attendees who shared and tagged product information, using hashtags #NYNOW and #Sweepstakes were eligible to win one of four NY NOW “Inspiration” prize packs, each of which include a Socialmatic’ Wi-Fi® Digital Instant Polaroid Camera, The Oliver Gal Artist Co. gift certificate, Beatriz Ball 4”×6” Jason Frame and a pair of NY Giants pre-season tickets.
The winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Jan, 30-Feb. 6 at the Javits.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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