Toy Industry Association, LeftField Media Will Debut Play Fair in New York City
September 21, 2015
Every year, when thousands of attendees head to the Toy Industry Association’s North American International Toy Fair, the only thing missing on the showfloor filled with toys and game were the kids.
Starting with the February 2016 show, the public will have the opportunity to see all the latest new products with TIA and LeftField Media teaming up to launch Play Fair - "a celebration of play and entertainment for all ages”.
"Play Fair will provide toy lovers of all ages with unique and unparalleled access to enriching immersive events and experiences built around the power of play," said Marian Bossard, Toy Industry Association senior vice president of Global Market Events.
She added, "It's a truly one-of-a-kind event for families and fans to explore nostalgic and innovative toys and brands in an all-ages atmosphere that can't be beat!"
Fans – from kids to adults – will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways.
Retail areas will allow attendees to purchase show exclusives, limited edition products, and rare variants of toys and games.
The inaugural Play Fair will run Feb. 13-14, 2016, at the Jacob K Javits Convention Center of New York.
"We're humbled and thrilled to work together with TIA on Play Fair," said Greg Topalian, president of LeftField Media. "For more than a century, TIA has gathered the professional side of the toy world together at Toy Fair, and now families, fans, and collectors will finally get to experience this excitement inside their own event.”
He added, “Play Fair will be a space to create fun, engaging, and rewarding connections between brands, their current fans, and the fans of tomorrow – and get a glimpse at new toys before anyone else on the planet!"
Play Fair will be headquartered inside New York's Javits Center and will turn all of Manhattan into a giant "game board," encouraging attendees to visit various iconic New York institutions and landmarks to make the most of their time in the city and unlock Play Fair discounts, exclusives, and rewards, according to show management.
"Our launch of Play Fair couldn't come at a better time, as we're seeing a growing number of studies and reports that underscore play's crucial developmental benefits to children, and its impact on the happiness and well-being of adults," said Steve Pasierb, TIA president and CEO.
He added, "We look forward to welcoming families from far and wide for a spectacular event filled with magical moments and playful experiences that they will be re-living and talking about long after they leave the show."
The LEGO Group and Nickelodeon have been confirmed as presenting sponsors.
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
Add new comment