Transform USA Will Highlight All Things Data, Analytics and Digital
July 14, 2017
When a room filled with trade show organizers and suppliers gathers July 20 at the Washington Marriott at the Metro Center in Washington, D.C., for Transform USA, they will have the opportunity to take a deep dive into topics that are top of mind right now – data, analytics and digital.
The inaugural event is co-presented by UK-based trade show industry research firm AMR International and U.S.-based vent producer Lippman Connects.
“I would like everyone to leave Transform USA with a new sense of security because they now have a road map that is relatively risk free based on what they learned from speakers, sponsors and from each other,” said Sam Lippman, president of Lippman Connects.
He added, “After taking part in Transform USA, they should have a new comfort level with the event technology options available; the staff positions to fill; and questions to ask their team to ensure their convention or exhibition stays relevant and profitable in the future.”
The day-long program will kick off with a welcome and then the first session will be led by AMR International Executive Chairman Denzil Rankine – “Data and Digital – C-suite Imperatives.”
Up next is a keynote by Jean Foster, vice president marketing - Consumer Technology Association on how data and analytics are becoming key to build a compelling case for CME budgets.
The third session of the day will focus on rethinking organizations to leverage data, Analytics and Digital for the benefits of your participants, your events and your bottom line with Koley Corte, senior vice president and Head of Digital (Americas) - Reed Exhibitions Ltd, and RD Whitney, executive vice president, Americas - Tarsus Group.
After a few more morning sessions, networking break and lunch, the afternoon promises to be filled with even more data-focused information.
Marian Bossard, senior vice president - Global Market Events - Toy Association, and Vincent Aydin, digital sales manager - Messe Muenchen, will talk about “Case Studies: Using Data and Digital to Transform Events”.
The final session of the day will be how a new a new “modus operandi” can be implemented between venues, contractors, tech providers and organizers with Elli Riley, Senior Director Exhibits and Meeting Services – HIMSS, Mark Haley, President - Smart City Networks and Mark Sims, Senior Vice President/Chief Information Officer - Jacob K. Javits Convention Center.
"For Transform ... my goal would be that attendees will understand potential benefits that the event industry will enjoy in the future (improved, ROI’s, greater attendee engagement, etc) from greater use of technology and analytics, but there will be much education, collaboration and work required among event producers, venues and the destinations for these benefits to occur," Haley said.
He added, "The Transform event is a good start in the high level of vision and collaboration needed to bring these benefits to reality.
HERE is a full schedule of the data-filled day.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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