Twitter for Growing Brands
March 28, 2014
I recently had the opportunity to attend a live-stream event on the theme "Ignite Marketing Success on Twitter", hosted by @TwitterSmallBiz and @HootSuite. Though targeted primarily towards small business marketers, the information provided was just as applicable to any growing brand in a given vertical.
I picked up a number of useful tips on how to leverage Twitter to increase website traffic, engage audiences and drive sales. The emphasis was on how to create engaging and personable content, and be successful in increasing the interaction rate for one’s campaigns.
The @TwitterSmallBiz team presented their recommendations on building noteworthy marketing success via Twitter:
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Your marketing success can be more than just elaborate initiatives.
Your marketing success can also be inspired moments.
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Your marketing success can be more than just spreading the word.
Your marketing success can also let others spread the word for you.
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Your marketing success can be more than just moving product.
Your marketing success can also be moving to peopl
View the complete presentation here: http://media.hootsuite.com/ignite/
The inference I drew from this presentation is as follows. A marketing team should do much more than just feature their products and services. They should tune into trending topics and build agile campaigns to engage people in the moment. Favorable word of mouth is also invaluable in creating an enhanced brand presence on Twitter (or any other social media, for that matter). Marketers should create campaigns that inspire people so that they feel emotionally connected to the promoted brand.
This presentation was followed by a panel discussion featuring experts sharing tips on creating effective marketing campaigns via Twitter. The panelists included Carly Severn from the San Francisco Ballet, Ronald Toledo from Evernote, and Mat Rider from DocuSign.
One of the key points in this session was that people like to share content on social media not just because they like a particular brand but because they want to share great content with their friends.
Another significant point that came out of the discussion was that just because a brand’s tweets are engaging, doesn’t mean their followers are buying into their product/service.
So how can you, as an event organizer, apply these tips to your work? In my opinion, event organizers should focus not just on creating social media content that is relevant to their audiences (that is self-evident!), but try to build partnerships by inviting them to be co-creators of content. An event’s updates should always show an understanding of its audiences’ needs, and demonstrate the capability to address the same. If the attendees and exhibitors find the content relevant, engaging and timely, they will automatically respond enthusiastically and help spread the message even farther
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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