UBM Acquires Majority Economic Interest of Shanghai International Franchise Exhibition "SFE"
June 16, 2018
UBM Sinoexpo, a subsidiary of UBM plc, acquired 70 percent economic interest in the Shanghai International Franchise Exhibition ("SFE") organised by Shanghai Exhibition-Conference Ltd (SEC).
Organised twice a year since 2005, SFE is one of the largest franchising events in China hosting 221 exhibitors with more than 450 brands and 50,261 visitors in the spring 2018 edition.
SFE's exhibitors are mainly in the food, beverage and retail sectors, which is reflective of the trends in the Chinese franchise market today.
Every year investors, potential franchisees, distributors, agents, dealers, and social organisations gravitate to the two events in search of new, foreign, and commercially attractive franchise brands for the domestic market.
According to the China Chain Store & Franchise Association (CCFA), China's top franchises generates total sales of RMB 428 billion from 124,068 stores across the country.
Currently, China has more than 4,500 franchises and chain store companies creating more than 5 million jobs nationwide. Foreign franchise brands are becoming increasingly interested in 2nd and 3rd tier Chinese cities given favourable labour costs, reasonably priced real estate facilities, and untapped consumer spending.
It is expected that under UBM's partnership, SFE will continue to grow in strength and quality and be the exhibition of choice in this sector.
"Our combination with SFE comes at an opportune time given our complimentary resources and shows in China," said Jime Essink, president and CEO of UBM Asia. "The Spring edition of SFE has already successfully co-located with our Hotel Plus event at SNIEC for two editions and we plan to co-locate SFE's autumn edition with Food & Hotel China this November.”
He added, “The synergies and crossovers between professionals in the food, beverage, and retail sectors of these collocated events creates a complete and compelling industry value chain opportunity for visitors and exhibitors."
"It is a great pleasure to have such a comprehensive cooperation with UBM Sinoexpo," said Yu Xiang, general manager of Shanghai Exhibition Conference Ltd. "By providing high-value services and business for the industry for so many years, SFE has grown to be one of the most influential events in this field today.”
He added, “With the demonstrated results in the last two editions by working with UBM Sinoexpo, I am confident SFE will further develop in the quality of our event, through the upstream and downstream markets, and vertical sectors."
The next edition of SFE will take place 13-15 November at the Shanghai New International Expo Centre (SNIEC) and the 2019 spring edition of SFE will take place 26-28 April also at SNIEC.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment