UBM EMEA - Sleep Event Wins the 2017 UFI Marketing Award
February 10, 2017
UFI, the Global Association of the Exhibition Industry, has named the UBM EMEA – Sleep Event as winner of the 2017 UFI Marketing Award.
The theme for this year’s UFI Marketing Award was “From show organizers to industry gurus – Success stories from evolving business”.
This award was designed to recognize outstanding success stories from businesses that have built on their roles as event organizers to become valued exhibition industry experts. In order to be successful, this evolution requires the right strategy, the right talent – and tremendous effort.
The UFI Marketing Award jury applauded the UBM EMEA – Sleep Event project. Their approach was to be not only the organizer of a show for a specific and highly demanding industry, but also to be a part of this industry, and to even be a trendsetter in the exhibition industry.
Where UBM EMEA used to be guided by industry experts, they now are immersed in the market. This shift has moved the Sleep Event from outside the industry, and made it a key driving force within it.
“The UBM EMEA – Sleep Event concept comprehends an approach that is truly creative and innovative, from which our industry can learn a lot,” said Dr. Christian Glasmacher, chair of the UFI Marketing Committee. “Their team has managed to develop a concept that has made them an industry guru”.
UBM EMEA was delighted to be this year’s winner of the UFI Marketing Award that has been recognizing great Marketing initiatives since 2001.
“This award means so much to the ‘Sleep team’ because it's all about the details, love and creativity that they invest in their event. We told a story about designing a beautiful experience for our community and it feels good to be recognized in this way” said Joel Butler, brand director for Sleep Event at UBM EMEA.
The UFI Award winners will share their projects at the 84th UFI Global Congress in Johannesburg (South Africa) during the Special Interest Group (SIG) for Best Practices. For more details on the UFI Global Congress that will take place Nov. 1-4 2017 please click here.
Other UFI Awards for outstanding initiatives
The UFI Marketing Award is one of UFI’s many annual competitions that recognize and reward successful result-oriented initiatives in the exhibition industry. UFI’s awards celebrate excellence in areas ranging from marketing and technology to trade fair poster design and sustainable development. More information on these UFI competitions is available at www.ufi.org
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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