UFI/BSG Releases 8th Edition of “The Trade Fair Industry in Asia” Report
July 10, 2012
UFI, The Global Association of the Exhibition Industry, recently released the 8th edition of its “The Trade Fair Industry in Asia Report” that indicated the major markets in the region, such as China, Hong Kong and India, have finally started to slow in growth, while Southeast Asian countries, including Singapore and Malaysia, saw huge gains.
The report, which consists of more than 120 pages of data and analysis, was compiled by Hong Kong-based Business Strategies Group and is available for download HERE.
BSG’s research showed that the overall exhibition industry in the region still continues to expand, with 15.2 million square meters of exhibit space sold in 2011, which is 2.6-percent higher than 2010.
The majority of the space sold was in China, 55 percent, and 12 percent was sold in Japan. Among the 1,905 trade fairs included in BSG’s database, 855, or 45 percent, were held in those two countries. Hong Kong, Korea and India comprise the rest of the top five.
Growth in the exhibition industry was highest in Southeast Asia last year. Singapore and Malaysia were the fastest-growing markets in 2011, up 15 percent and 14 percent, respectively.
The market in the Philippines grew by 8.8 percent. Vietnam was the only exception to this Southeast Asian growth trend, posting gains of just 1.2 percent.
The larger exhibition markets grew notably at a slower pace in 2011. Asia’s largest market, China, grew by 2.5 percent, while India posted an increase of 3.3 percent. Two other large markets, Korea and Hong Kong, grew by 2.2 percent and 1.1 percent, respectively.
Three exhibition markets contracted in 2011: Australia slipped by 1 percent and the small exhibition market in Macau dropped by almost 11 percent.
Japan, the second largest exhibition market in Asia, contracted by nearly 3 percent, following the March 2011 earthquake, tsunami and nuclear accident.
The industry that dominated most of the space sold was engineering and industrial goods accounting for 1,641,000 square meters.
The general, furniture and electronics industries also all had space sold of more than 1 million square meters.
The total venue capacity in Asia at the end of 2012 will be almost 6,490,000 square meters, a substantial increase from 3 million square meters recorded in the first edition of the UFI/BSG report in 2005.
By the end of 2012, the total number of venues in Asia will be 187. Of that figure, there will be 97 venues in China. India will have 13 venues, and Japan and Korea will each be operating 12 venues.
Exhibition industry growth in 2011 was somewhat lower than expected. In 2011, BSG forecasted growth of 4.5 percent in year-on-year exhibition space sales, and the actual figure was 2.6 percent.
In 2012, BSG is forecasting growth of 2.5 percent year-on-year in exhibition space sales. This will result in total space sales of 16.3 million square meters.
Despite expected economic weakness in the U.S. and Europe, BSG expects growth in the Asian exhibition industry to be driven in large part by increased intra-Asian trade.
Growth in Southeast Asian exhibition markets is forecast to be strong in 2012 – similar to last year. Major markets, including China, India and Korea, are forecasted to grow more slowly in the range of 2 percent to 3 percent.
The “Trade Fair Industry in Asia” report is available for download HERE.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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