U.S.-based Convention Association Forms Partnership with Singapore Association to Advance MICE Industry
February 10, 2014
The Professional Convention Management Association and Singapore Association of Convention and Exhibition Organisers and Suppliers have formed a partnership to help advance the Meetings, Incentive, Exhibition and Convention Industry by collaborating on education and certification.
The partnership will provide an opportunity for the organizations to facilitate the exchange of best practices and ideas among its members, and will support industry certifications which include the Certified Meeting Professional and the Certified Association Sales Executive programs.
Through this partnership, PCMA will provide a face-to-face training program for the Convention Industry Council’s CMP exam.
The program is designed to educate on the most effective ways to prepare professionals for the CMP exam and is envisaged to start running in the third quarter of 2014, after the selected trainers undergo an intensive training program by PCMA.
SACEOS is dedicated to advancing the MICE industry by providing professional development opportunities for this sector and are working collaboratively with PCMA to fulfill that mission.
“Singapore is one of the top meetings destinations in the world and is of great importance to the PCMA membership,” said Deborah Sexton, president and CEO, PCMA.
She added, “We are thrilled with this collaboration and SACEOS’ commitment to further educating their members and the industry at large.”
Janet Tan-Collis, SACEOS’ president, said, “With PCMA’s programs and expertise, there will be easier access to some of the world’s best MICE management programs. This will facilitate more of Singapore’s and the region’s MICE professionals to attain the coveted qualifications that will help them progress their careers in the industry."
Adding her support to the partnership, Neeta Lachmandas, assistant chief executive of Business Development at the Singapore Exhibition and Convention Bureau, said, “The global meetings industry is a competitive one. Even though many of our Singapore meeting planners are already very experienced in organizing meetings, this is an important platform to keep abreast of global meeting trends and best practices. We are confident that this partnership will be a fruitful one, and look forward to it contributing to the delivery of many more great Singapore experiences.”
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