Video Made Simple for Trade Show Displays
June 7, 2012
Trade show attendees expect more from the trade show experience these days. It is not enough to display a few banners and promotional items; advances in technology, design and lightweight materials have turned trade show displays into a very powerful marketing tool.
Incorporating strong video elements into your trade show exhibit is a good way of connecting with your customers – an eye-catching video is more accessible than a marketing brochure and transmits your message more effectively.
In an increasingly competitive marketplace, trade show exhibitors can no longer afford to ignore the powerful benefits of video presentations.
What type of video should you use in your trade show display?
Trade show display videos offer a unique opportunity to show off products and services to potential customers. For maximum impact, use a variety of testimonials, interviews, product displays and adverts.
You can use video to promote newly launched services and also can field video product demos without the cost of employing a demonstrator for the show. Celebrate your product by getting someone else to say how wonderful you are! Contact your customers and ask them to give you a video testimonial to use in your display. They will probably thank you for the free publicity.
Shooting your video
Remember that your display is a gateway to your business. It is worthwhile preparing a good quality presentation, as a poorly prepared video can give customers the wrong impression of your business.
There are many video shooting options available. Of course, there are many professionals you can hire to manage your videos for you, but this can work out expensive. If you wanted to do it yourself many cell phones have good video facilities, in addition to flip cameras, monitors and camcorders.
Sharing your video
Using a smartphone to capture video gives a powerful immediacy to your display. Imagine the impact of recording customer testimonials at the trade show and immediately streaming it through your monitors, or being able to present a live product display.
Your video display does not need to be restricted to people at the trade show. Make sure you share your videos with your customers via your Web site and with your social media networks on Facebook, Twitter and Linkedin. The viral effect of social media shares means you will reach far more people this way.
Many cell phones allow video uploads directly to Youtube. From there, you can embed the video link onto your Web site, Facebook page, Twitter account and blog. This makes your videos available to millions of social network users, and means you do not have to use your bandwidth to host the video directly.
If you master these 3 simple steps, you’ll have video, and attendees, in your booth and engaged with your business. Once your trade show exhibit is compatible with video and technology, the possibilities for awareness and exposure are endless.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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