Want to Wow Your Event Sponsors? Get These 3 Things Right
July 16, 2021
Event sponsorships are a popular marketing channel for most large organizations. 85% of marketers say their companies prioritize sponsoring events. For event organizers, understanding what ROI sponsors look for is of utmost importance to build trust and have sponsors return for future events. Most companies sponsor events:
- To build brand awareness among the target audience.
- To introduce their brand and business to new customers.
- To increase sales of their product or service.
As an event organizer, you want to ensure your event delivers the ROI sponsors expect. So if you want to wow them at your next virtual or hybrid event, here are three things you need to get right.
Branded Experiences
Companies want to make a lasting brand impression on their target audience. Let each of your sponsors’ brands shine and stand out at your event. Your event tech platform should enable you to offer truly branded experiences to each of your sponsors - from the look and feel of their virtual booths to custom sponsored banners and virtual lounges.
Platform Onboarding Support
As is the case for any hybrid event platform, sponsors will need help setting up their event areas and solving any issues they have during this process. While this support is crucial, it might also be challenging for you to allocate resources to this task at the peak of event execution. In such a scenario, having a dedicated customer support team that knows the platform at the back of its hand is critical for your event’s success. Dedicated customer support not only makes event setup and execution seamless but also helps with troubleshooting during and post-event issues.
Data and insights
Quantifiable data and actionable insights are incredibly important to sponsors. It helps them understand and justify their investment in your event. More importantly, an easily accessible data dashboard helps them:
- Retrieve and qualify all leads generated at the event.
- Analyze audience interaction patterns with their various assets such as sponsored banners, product demo videos, virtual booth chats, and downloadable content.
82% of marketers can’t quantify the attendee interaction data at their corporate events. So if your event can offer such critical information to them, they are bound to be impressed.
With virtual and hybrid event platforms, delivering an exceptional customer experience to your sponsors can be smooth-sailing. While choosing an event technology platform, look out for one that’s built for deeply branded experiences, offers dedicated customer support, and empowers you with rich data & analysis.
Looking for a platform that will enable you to wow your sponsors? Get on Hubilo today.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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