Western Veterinary Conference Wins Inaugural TSNN Best of Tech Innovation Award
July 26, 2017
The ability to truly analyze a showfloor using actionable data and making the necessary changes to ensure the show’s continued success led to the Western Veterinary Conference snagging the inaugural TSNN Best of Tech Innovation Award, sponsored by GES.
The award will be presented onstage at the 2017 TSNN Awards Gala Celebration Aug. 22 in New Orleans.
“WVC works closely with our technology partners to innovate and provide the best possible trade show experience for our participants and exhibitors,” said Joel Altman, exhibits director, WVC.
He added, “We are honored to be recognized by TSNN, and join this prestigious group of companies who push the envelope and continue to improve the convention experience.”
GES CSO Jeff Quade said, “Congratulations to the WVC on winning the TSNN Innovation Award. We applaud the WVC for their commitment to innovation and data-driven enhancements to their Annual Conference. Over the years, the WVC has partnered with ethnoMetrics to study traffic and density and has used the findings to make innovative changes throughout the show floor.”
WVC worked with ethnoMetrics to conduct traffic and density studies and to evaluate changes to the exhibit hall floor.
For example, when WVC moved from the 2nd level exhibit hall in Mandalay Bay to the 1st level, they used previously gathered metrics to help with the new layout.
They knew that their existing symmetrical layout was key to maintaining average density distribution and what exhibitors and types of areas could draw attendees.
WVC used this data to place those key areas in appropriate locations to drive traffic in a new layout. WVC also studied the effectiveness of the new layout to understand what worked, and what additional areas needed improvement.
WVC has added feature areas like a Learning Lounge and Sponsored Activity space to their exhibit hall and used ethnoMetrics data to quantify the improved density to these areas to confirm the investment.
WVC also has studied their association-like exhibit to assess the usability interest by attendees.
During the years, they’ve made constant tweaks to the booth based on what was popular (expanding these areas) or removing items that didn’t get used to keep it relevant and ensure investment is supported by attendees.
For more information, please visit www.T-awards.com.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
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The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
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OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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