Thailand Convention & Exhibition Bureau Highlights Alternative Destinations at IMEX America 2019
September 22, 2019
Thailand Convention & Exhibition Bureau (TCEB) recently promoted events in alternative destinations at IMEX America, held in Las Vegas last week, that are beyond Bangkok and Pattaya through its new campaign – Meet Now.
TCEB is inviting buyers and planners to select regional Thai locations for their events. All these locations are fully equipped with meeting facilities, accommodation and attractions for MICE groups.
A wide range of exclusive activities and authentic local culture is designed to enrich experiences and generate maximum return on investment.
Hua Hin, a seaside resort southwest of Bangkok, has over 10 four and five-star hotels, as well as numerous attractions including salt spa treatments, palm sugar production and herbal treatment products (part of a comprehensive reforestation program).
Other ‘off the beaten track’ destinations promoted by the new campaign include Chiang Mai, Chiang Rai in the North, Rayong in the East, Phuket and Samui island in the South, each with unique setting, character and culture.
Chiang Rai has particular expertise in premium coffee and tea production in Thailand.
TCEB’s campaign “Meet Now” puts the spotlight on the varied conferences and events facilities of alternative cities. The bureau offer planners series of dedicated support schemes, suitable for groups of a minimum of 30 people and who are staying for at least three nights.
Another element of “Meet Now” is designed for planners holding events in either of the two ‘big sister’ cities - Bangkok or Pattaya, where minimum pax requirement is 50 and minimum 3 night stay.
The "Meet Sustainable" support scheme rewards events of 50 pax at minimum 3 night stay which exercise at least two out of seven elements of sustainability practices, such as offering reusable badges or donating leftover food and souvenirs produced by the local community.
Nichapa Yoswee, Senior Vice President – Business of TCEB, said, “While we enjoy great success in our major cities, we’re keen to promote alternative locations that are not as widely known to global business event planners. There’s plenty for planners to discover in these ‘off the beaten track’ destinations - from sea cruises, luxury spas to indigenous textiles, Thailand has something for everyone”.
Thailand is ready to redefine business events with new ideas, using locations beyond its key cities. TCEB has been promoting these new locations and helping them to curate local activity programs to offer to MICE groups.
“Thailand is a unique partner for planners looking to exceed client expectations”, Yoswee said. “We keep planners’ requirements to maximize return on investment and resources front of mind.”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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