Trade Show Expert Launches Online Exhibit Marketers Academy
October 23, 2019
More than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIRand Exhibit Surveys Inc., respectively.
To address this disconnect, trade show marketing expert and author Marlys Arnold has launched Exhibit Marketers Academy, an online library of comprehensive trade show training classes. Designed specifically for exhibitors, these courses can be accessed anytime and anywhere from one’s tablet, smartphone or computer.
Featuring interactive self-study tools for exhibitors of all sizes and industries, this user-friendly, step-by-step curriculum is filled with proven principles and real-world examples. It also includes an easy-to-follow blueprint that exhibitors can implement immediately, according to Arnold.
“The unique environment of a trade show requires focused education to master, even for a long-time marketing or sales professional,” Arnold said. “Often, exhibit managers don’t realize they need help educating their staff, or even if they do, are not sure where to find quality education. The Exhibit Marketers Academy levels that playing field for exhibitors of all sizes and budgets.”
Academy courses include setting goals and researching trade shows, exhibit theme and design, creative promotions, and lead management and ROI, with more topics including time management and media relations to be released in the coming months, she added.
Exhibitors can choose to purchase the courses a la carte for $97 each or the entire ExhibitorEd Success System in a bundle for $397. All include ongoing, expiration-free access.
A trade show marketing consultant and trainer who has worked as both an exhibitor and a show manager, Arnold offers a unique perspective on trade shows that has informed her more than two decades working with exhibitors and show organizers across the country. She is the author of “Build a Better Trade Show Image” and “Exhibit Design That Works,” as well as the host of the Trade Show Insights blog/podcast.
“Being successful in the booth isn’t automatic,” Arnold said. “Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert the first time you sit down at a piano, no one should be thrown into a trade show booth without appropriate education.”
She added, “These tools teach the ‘whys’ behind the ‘hows’ of trade show marketing so you can enhance your presentation at shows, eliminate costly mistakes and increase your results.”
Learn more about Exhibit Marketers Academy here.
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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