Freeman Launches New Products to Enhance Attendee Engagement

November 11, 2019

Event organizers today are using digital tools to provide better end-to-end experiences. Attendees expect convenience along with accurate, real-time information and crave two-way conversations, says Danielle Puceta, Freeman’s senior vice president of digital.

These are the main drivers for Freeman’s new Explore, Luminate and Fluent digital products. The offerings are designed to help event marketers increase and enhance attendee engagement.

Explore by Freeman

Explore is a set of packaged immersive products that help brands showcase their products and tell their stories in multisensory, eye-catching ways that go beyond the traditional event experience. These offerings make it easier and more accessible for Freeman clients to incorporate technologies like AR and VR into their events.

Explore products fall into three categories:

  • Spatial Experience — Immersive 360-degree virtual reality and augmented reality environments
  • Shareable Experience — Unique experiences with concrete takeaways featuring celebrities and user customization
  • Showcase Experience — Provide interactive information to allow attendees to explore physical products in new, deeper ways

Luminate by Freeman

Luminate offers interactive and visually captivating digital display products with easy-to-use navigation. Real-time features give organizers the flexibility they want and attendees the information they need, when they need it.

Fluent by Freeman

Fluent is an artificial intelligence-powered virtual assistant that helps organizers answer attendee questions immediately and across multiple mediums including voice, text, web and social platforms. Last year, Freeman offered Fluent to select customers as a cutting-edge chatbot solution, and won the 2019 UFI Digital Innovation Award.

With new features like an easy-to-use content management system (CMS), Fluent allows customers to easily configure a chatbot on multiple channels and visualize their data in real time. Today, Fluent is the only chatbot CMS that can configure a chatbot on web, mobile and voice. Event marketers can use Fluent to improve customer service, drive attendance, sell exhibitor and sponsor space and engage attendees on-site. 

Use Only What You Need

Customers can utilize these technologies individually or together, depending on their event’s needs. Freeman works closely with its clients to determine the best fit. And the Fuzion by Freeman integration engine can be used to integrate Explore, Fluent and Luminate into customers’ existing technology stacks.

“When you work with Freeman, you’re not getting a vendor, you’re getting a partner who works alongside you to ensure that you have the right solutions in place and that your event is a success,” says Puceta. “We provide a consultative approach alongside our support to ensure that the client gets exactly what they need and that the technology is executed flawlessly.”

She adds, “There may be other solutions like these to choose from, but the differentiators that we take pride in are our commitment to quality and service, and our 92 years of event experience. We specialize in live experiences - through both physical and digital mediums - and we will do what it takes to ensure that you have the right solutions for your event and that they are executed flawlessly.”

Puceta also stresses that Freeman works with clients of all sizes, making it possible to deliver a show-stopping experience even without an enterprise budget.  

For more information on Freeman’s digital engagement tools, sign up for the “Dare to Go Digital” webinar, which will be held November 14 at 12:00 p.m. CST. The webinar will be recorded for any registrants who are not able to make the live session. Register here.

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact