Robert Piller
Robert Piller is the founder of Geek Tech Branding, a third-generation business that provides custom branded tech swag.
Why Should Attendees Stop At Your Booth?
November 27, 2019
Every year, numerous trade shows take place around the world, allowing businesses to get in front of and try to appeal to an audience. When someone attends an event like this, though, what is going to make them stop at a certain booth? What kind of display will catch their eye? What will they get if they come over to learn more about a product/service?
Those who are setting up booths at trade shows need to provide incentives like the following:
Free Swag
Of course, swag is a go-to option for booths, since everyone loves freebies! Don’t just get random tchotchkes, though, and instead, opt for promotional products that align with what you do and who you target.
For instance, if you are a wellness company, you could hand out branded protein bars, pedometers or water bottles. If you are in the eco-space, you could go with reusable straws, canvas tote bags or items made from sustainable materials like cork or bamboo.
Giveaway/Raffle
On a similar note, a brand can host a giveaway or a raffle at a booth, in order to draw in a crowd. In order to do this, choose a big-ticket item as the prize, post about it on social media, easily allow guests to enter to win, and select a winner in a random and public way before the end of the day.
Some stand-out items that can be given away or raffled off, no matter what your business does, include wireless speakers, bags/backpacks and gift packages that combine several smaller products into one bundled prize.
Time With A Professional
Besides giving away free products, a business can also give away time. Your product could be a one-of-a-kind thing, and people may want to ask you all about it while getting to actually use it. Your services could be highly needed in your area, meaning those who stop at your booth may have specific questions that only you can answer.
Trade shows can take a great deal of time, money, energy and resources, but the team you send to them needs to be ready to provide insight, education and a good time to everyone who stops!
Business Tips
Furthermore, a booth can offer business tips; trade shows bring together a certain industry, and a smart way to stand out from competitors is to give great advice. This will look different for everyone, depending on your field, location and brand, but providing booth visitors with valuable info is an effective tactic.
So before heading out to the next industry event, stop and think about how to draw in potential customers, what will appeal most to people and why anyone should care about your booth at all!
Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE and engage with us on Twitter, Facebook, LinkedIn & Instagram!
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment