Event Industry Leaders Collaborate to Establish Common Exhibitor Data Standards
January 23, 2020
Leaders from industry companies including CadmiumCD, EXPOCAD, Freeman, GES, Map Your Show and Personify A2Z Events are coming together to create a solution to a major problem in the industry: jumbled exhibitor data. This effort of designing common exhibitor data standards is expected to help streamline operations as well as improve the customer experience.
In the past, events providers each had their own practices for managing exhibitor data — and because there wasn’t a standard for providing the data, it created pain points and was inefficient for all involved, explains Rick Britton, GES chief information officer.
“Approximately a year ago, GES and Freeman began working on standards for the way exhibitor data is provided,” says Britton. “For most shows, the data is currently shared in Excel spreadsheets and manually managed for updates and changes. With the new Exhibitor Data Standards, we are able to automate the process and improve the experience for show organizers and companies using exhibitor data.”
This initiative will evolve as companies work together for the greater good of the industry. Data is central to proving the value of events, so these standards will elevate the sophistication of measurement for event organizers to better demonstrate ROI.
"The promotion of exhibitors and sponsors at an event is a critical source of revenue for many events,” said Michelle Wyatt, co-founder and CEO of CadmiumCD. “Being able to communicate that data exchange effectively by using these standards across a variety of platforms that attendees use as part of their experience is a requirement for any show to be effective in reaching their target audience."
Indeed, creating standards for exhibitor information will be a win for the entire industry, says Don Kline, CEO of Map Your Show. “This seemingly small step makes putting on events more efficient and allows all vendors to focus on what’s important — the actual event.”
To learn more about these standards and how to get involved, please contact Donald Bishop, Freeman sales engineer (Donald.Bishop@Freeman.com) or Robynn Coulter, senior systems analyst at GES (rcoulter@ges.com).
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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