Tarsus Group, Unfiltered Experience Partner on Independent Beauty Show Series Launch
February 3, 2020
Tarsus Group, a U.K.-based global exhibition company, has formed a joint venture with Las Vegas-based UNFILTERED EXPERIENCE and will partner on a series of shows in the United States focused on the fast-growing independent beauty market.
Unfiltered Experience, which began as an event last July in Las Vegas, is led by CEO Daniela Ciocan, who oversaw marketing for the Cosmoprof trade show for 12 years, as well as spent several years prior to that in the beauty industry.
““I am thrilled to partner with Tarsus Group to give us the ability to scale up faster and provide access to an international platform to expand UNFILTERED EXPERIENCE,” said Daniela Ciocan. “Our event concept has received positive market feedback and with a strong financial backing we can expand and add unique activations to provide our exhibitors unmatched value.”
The Unfiltered Experience show series will kick off April 24-25 at the Magic Box in Los Angeles and feature independent beauty brands, retail buyers, consumers, social media influencers, education and networking opportunities.
The series will then move on to Chicago June 19-20 and then head to Nashville Sept. 26-27.
“UNFILTERED represents a really exciting move for us, it is exactly the kind of innovative and entrepreneurial business that aligns with the approach taken by the wider group,” said Tarsus Group CEO Douglas Emslie.
He added, “I am delighted to welcome Daniela Ciocan and the UNFILTERED EXPERIENCE team to Tarsus Group. She’s a true beauty insider and is recognized for creating event programs in the beauty space not seen before."
In addition to the series of standalone shows, UNFILTERED EXPERIENCE will be unveiled as a branded event at the biannual Offprice shows, also owned by Tarsus Group, in Las Vegas during Fashion Week Feb. 3-4.
The event will run adjacent to Offprice and feature a collection of independent beauty brands and an education session led by top social media beauty influencers discussing “Indie Store, Social Media and The Local Community.”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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