IAEE and Fern Team Up On 2021 Chapter Education Series for Exhibition Professionals

March 9, 2021
TSNN News

As the exhibition industry sets its sights on recovery, the International Association of Exhibitions and Events is doing what it can to increase its international and local educational resources that its chapters can offer members. To help do just that, IAEE has for a fifth-straight year partnered with full-service exhibitions services contractor Fern to offer a free specialized education program targeting top-of-mind topics most relevant to each chapter’s membership base. 

“It is important to us to provide the best and most pertinent education programming to our members, especially as our industry strives to recover from the challenges faced in the past year,” explained Marsha Flanagan, vice president of learning experiences at IAEE. “In the five years the chapter education series has been held, we have seen that the wealth of information provided in the program serves to strengthen our members’ professional portfolios in both the short- and long-term future.”

All participants receive one credit per class (which CEM participants can apply toward their re-certification), and the sessions can be presented in-person or online, according to IAEE officials. 

IAEE Chapter leaders can choose from the following presentations:

Facilitated by Shakira Brown, CEO, SMB Strategic Media:

  • Reinvent You: Level Up Your Emotional Intelligence to Transform from Boss to Leader
  • Tactical Crisis Communications: Knowing What to Say and When to Say It
  • Fostering Creative Thinking and Innovation
  • Optimize That Sales Funnel: Mastering Negotiation to Get More of What You Want!
  • Influence and Persuasion for Sales Leaders 

Facilitated by Paige Cardwell, President and Founder, CSG Creative:

  • Hybrid or Hot Mess? How to Effectively Market Your Live and Virtual Experience to Maximize Engagement and Conversions
  • Think About This: Is Your Brand Still Relevant in a Post-COVID World?
  • If a Picture Says a Thousand Words, Video Says a Million: How to Effectively Leverage Virtual Event Content and Other Video to Drive Audience Engagement and Acquisition 

Facilitated by Bob Chain, Account Manager, Swapcard:

  • Building a Personal Brand: A Journey to Increase Your Circle of Influence
  • Driving Digital Revenue: How Virtual Experiences Relate to Digital Advertising 

Facilitated by Robyn Davis, CPTD, Trade Show Strategy Specialist, Exhibitors WINH LLC:

  • How to Support Every Single Exhibitor and Sponsor Effectively
  • Working with Exhibitors in a Virtual World
  • Every Event Professional Can Be an Effective Advocate – Especially You!

Facilitated by Meg Fasy, Principal, FazeFWD:

  • The Dollars and Sense of Sponsorships
  • Building Your Sponsorship Strategy
  • Sponsorship Trends
  • Digital Sponsorship Possibilities        

Facilitated by Jenni Hesterman (Colonel, U.S. Air Force, retired), Vice President, Business Resiliency, Watermark Rick Management International:

  • Securing Public Spaces: A Practical Exercise
  • Women in Leadership: Achieving Balance and Professional Success

Facilitated by Ginger Johnson, Expert Connector, Author, Coach:

  • Life: Powered by Connection
  • The Dinner Party Experience: Connection at the Table
  • Marketing, Communication and Sales: Powered by Connection
  • Building Authentic Connections: Team, Members and Sponsors

Facilitated by Jennifer Kerhin, MBA, President, Sponsorship Boost:

  • 6 Steps to Create a Virtual Prospectus

Facilitated by Kate Patay, Chief Strategy Officer, Patay Consulting:

  • Critical Leadership
  • Defining and Communicating Your Brand
  • Influencing the Influencers
  • Survive and Thrive

Facilitated by Dawn Rasmussen, Chief Resume Designer, Pathfinder Writing and Career Services:

  • Be Your Own Superhero
  • Ignite Your LinkedIn Profile: Ignite Opportunities
  • Learning from the Past to Shape the Future

Facilitated by Sherron Washington, Founder and CEO, The P3 Solution:

  • Promotion Principles: Ethical Strategies to Creating Effective Marketing
  • MarComm Mash-Up
  • Marketing Simplified: The 15-Minute Marketing Plan
  • Unmasking and Managing Bias in the Workplace
  • Your Response Matters: How to Become an Effective Communicator in Conflict

According to IAEE Southeastern Chapter Chairperson Gwen Venable, who is also vice president of communications for the U.S. Poultry & Egg Association, her chapter has been leveraging the Fern-sponsored series in its education programs, with great results.

“The series allows us to access quality speakers who present on relevant and timely topics,” Venable said. “Our members are really appreciative of the information and resources they provide.”

Thanks to Fern’s continued support, IAEE’s national headquarters will fund the costs of the program, including speaker fees, travel and accommodations.

“Education has long been at the core of what we do as an industry, and IAEE has continually been at the forefront of education for exhibitions and events professionals,” said Aaron Bludworth, CEO of Fern. “Fern is very pleased to continue our support of the Chapter Education Series, allowing industry-leading content to be provided at a local level.”

For the complete program and presenter information, go here.

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

About text formats

Related Articles

As exhibitions and events grapple with how they are going to lay out their exhibit floors, meeting rooms and banquet areas, The Expo Group released a Crowd Density Calculator…
Teaching proper trade show etiquette to your booth staff is a must if you want to grab attendees’ attention. Properly greeting, understanding expectations and keeping…
UFI, the Global Association of the Exhibition Industry, released the latest edition of its Global Barometer research that took the pulse of more than 450 exhibition…
Self-service event app and event data management company Attendify has launched a new offering, Attendify for Virtual Events, that aims to transform the in-person, virtual…
Marc Lapides hopes that when in-person trade shows come back strong, he’ll be forced out of business. It’s an interesting mindset, but one that serves him well mid-pandemic…
Event and tourism industry professionals aren’t about to sit out this pandemic, as evidenced by the number of meetings, webinars and conventions taking place virtually these…
Partner Voices
Partner Voices
NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
Learn More