5 Ways to Promote Sponsor and Exhibitor Booths at Virtual Events
September 8, 2021
Imagine if sponsors and exhibitors kept returning to participate at your events. Isn't that every event planner's dream?
This is possible! All you need is to identify the outcomes a sponsor or exhibitor wants and help them reach their goals through a consistent approach.
Getting visibility and generating sales/leads are two common event goals sponsors and exhibitors have. Below are five ways to help them achieve these goals.
1. Promote on social media and email
Helping sponsors and exhibitors meet their goals is a process that can start long before the event. You can promote their participation through your social media channels and email marketing programs. This helps sponsors and exhibitors get visibility and is a great way to attract the right audience to your event.
2. Get the eyeballs with branding
Once you’re live providing sponsors with branding opportunities is the best way to drive audiences to their booths. You can do this by enabling sponsors and exhibitors to set up branded booths complete with logos, colors, imagery, and marketing collateral. Banner ads available in various sections of the virtual platform can also be used to promote sponsors and exhibitors participating at your event.
3. Spread awareness during sessions
Another way to promote your sponsors and exhibitors is by mentioning them in between your sessions. Informing attendees about their participation in the booth section is one way to do it. You can also have them sponsor prizes and giveaways that are given to event attendees.
4. Send out in-platform notifications
Most virtual event platforms provide organizers with in-platform push notifications. Eventprofs can use this feature to notify attendees about the sponsors and exhibitors. The notifications work best if timed just before breaks and networking activities.
5. Invite sponsors to participate as speakers
Last but not the least, you can invite sponsors to speak at your event or be part of a panel discussion. This not only positions them as an expert but is also a great way to give them maximum exposure.
Of course, which of the five techniques you choose will either depend on the category in which a particular sponsor and exhibitor belong or how it fits into the larger event picture.
Struggling with driving engagement to virtual booths? Falling short of sponsor deliverables? Don’t know what a branded booth is? Get in touch with Hubilo for a demo of their virtual engagement cloud.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment