BroadcastMed Acquires Digital Events Trailblazer Digitell
January 21, 2022
Digitell, a leading virtual and hybrid event platform and full-service production company, has been purchased by BroadcastMed, a healthcare intelligence company specializing in groundbreaking clinical content for healthcare professionals.
Both companies have longstanding reputations in their respective spaces. Digitell has been an innovative trailblazer in digital events for the past 14 years and was named Best Hybrid Event Platform/Production Over 1,000 Attendees at the 2021 Event Tech Live Awards. BroadcastMed was the first company in the world to live-stream surgeries, and its many clients currently include 12 of the Top 20 U.S. News & World Report Honor Roll Hospitals and eight of the top 10 global medical device and pharmaceutical companies.
Brian Zambotti, vice president, account management at Digitell, said the alliance will allow Digitell to further its mission to provide excellent client service and exceptional event execution.
“Digitell was seeking a partner that shared our culture and would support its strategic and technological initiatives,” he said. “This combined organization will allow for more resources to be available for event organizers to expand the white-glove service that has defined Digitell over the past three decades.”
In addition to more resources, the acquisition will also support a greater investment in Digitell’s award-winning OPUS DX platform, designed to meet the needs of association, corporate, government and for-profit event organizers, to keep it on the cutting edge, according to Zambotti.
“Our unified platform now provides our clients unrivaled virtual event tools, reporting and AI-driven audience insights that make our combined organization a heavyweight provider of virtual meetings and events,” he said.
Combined, the two companies will be able to provide clients with cutting-edge options in event curation and exhibition, and BroadcastMed’s database is also expanded to reach 1.7 million U.S. allied healthcare professionals.
“It is our strong belief that this alliance will bring about only positive changes for all stakeholders, especially our clients and the health care professionals they serve,” said Ross Joel, CEO and co-founder of BroadcastMed.
The unified companies will be stronger in a growing market space, according to Peter Gailey, president and co-founder of BroadcastMed.
“The increased resources will ensure that we can continue to provide quality service and innovative tools for our customers and clinicians,” he said.
The acquisition will allow BroadcastMed to reach its 2022 goals, including broadening service offerings for its extensive client base and increasing its audience to a vast array of healthcare professionals, including physicians, nurses and other allied healthcare professionals.
While the acquisition will benefit all clients, clients in the healthcare space may reap even greater benefits, according to Zambotti.
“It will allow higher levels of production for our healthcare clients, including in-hospital presentations and live surgeries, where BroadcastMed has focused much of their live broadcast efforts,” Zambotti said. “BroadcastMed also has in-depth analytics and intelligence on the user, and their behavior patterns based on content they consume.”
He added, “We envision the possibility of expanding this capability from the healthcare space to all clients.”
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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