Association Analytics Unveils Platform to Consolidate Data and Drive Event Success
May 13, 2022
Association Analytics, a leading provider of business intelligence and data analytics for the association industry, debuted Acumen Major Meetings, a platform designed to improve conference and trade show performance with actionable data on exhibitors, sponsors and attendees all in one place.
The new platform augments the company’s flagship analytics platform, Acumen, which provides a 360-degree view of association members, bringing together all association data in one place for clients to visualize, analyze and take action.
Acumen Major Meetings was created to specifically address the pain points event producers are experiencing.
Event professionals increasingly rely on best-of-breed software platforms to help them do their job—systems for event registration, exhibit and sponsorship sales, floor plan management, email, abstract management and mobile engagement, to name a few, according to said Mark Lowry, president and chief revenue officer of Association Analytics. They also now have two years of virtual and hybrid data to help inform their event strategy in 2022 and beyond, he added.
“We recognized that event producers—whether for-profit or within associations—have the same need as users of our flagship product, Acumen,” said Mark Lowry, president and chief revenue officer. “They have data in a variety of systems that are often not integrated, making it difficult to gain insights to help them execute a successful event.”
Equally important right now is unlocking and gaining insights from all virtual event platforms event professionals have used during the pandemic, according to Lowry.
“That data should be put to use before it gets stale,” Lowry said.
Acumen Major Meetings includes pre-built integrations into the event industry’s leading systems, as well as pre-built dashboards with the key performance indicators (KPIs) used most frequently by event professionals.
“Insights from looking at data across all platforms can drive registrations through more targeted marketing while also creating a better event experience by using data to inform the event and content strategy,” Lowry said. “The ability to easily compare important metrics like days out analysis from one year to the next also helps event professionals develop tactics and strategies to drive event performance.”
Acumen Major Meetings aims to help event teams make strategic decisions using historical and near real-time event data. With a complete, consolidated view of registrations, exhibits, sponsorships and more, the platform is designed to make it easy for users to take event analysis and strategy to the next level by:
- Increasing event attendance and engagement
- Growing exhibit and sponsorship sales
- Viewing registrations and sales weeks and days out
- Leveraging abstract data
- Uncovering insights from awards data
- Utilizing snapshot views of the most important event KPIs
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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