Exhibiting companies now have a new way to scan badges and generate leads at trade shows thanks to Utah-based mobile software startup Mobly, a mobile-first SaaS platform that captures leads and instantly integrates them into customer relationship management (CRM) and marketing automation platform (MAP) systems for immediate follow-up.

Using the Mobly app on a smartphone or tablet, booth staff can search contacts by name and company or snap a picture of a badge or business card. Mobly then enriches the lead information and automatically syncs the data in CRMs or MAPs, reducing the time to follow up with a qualified lead – a process that can take companies days or weeks and can now be done in seconds, according to Mobly officials.

“Sales acceleration falls apart when a laptop isn’t handy – Mobly changes that with a mobile-first platform for field and sales teams on the go,” said Zach Barney, Mobly co-founder and CEO. “Organizations can confidently maintain an accurate pipeline, automatically trigger next steps to keep the sales cycle moving and finally show measurable ROI from their field strategies.” 

He continued, “The chances of closing a deal are eight times higher when replying to a lead within five minutes. While mobile is intertwined in today’s business environment, most sales acceleration technologies are purpose-built for a desktop experience, making the process of capturing leads and entering them into a database highly manual and different for every event. This slows response times from sales and marketing and creates longer sales cycles, cold opportunities and missed revenue.” 

Additionally, Mobly is event-agnostic, eliminating the need for an event API or registration database to function. 

After receiving angel funding to kickstart the company and develop its mobile app earlier this year, Mobly has since signed more than 10 early adopter companies with more than 200 users so far, according to company officials.

What early adopters say

“All our leads, conversations and steps kick off within Mobly and seamlessly integrate into our CRM system,” said Paige Bennett, senior event marketing manager at Awardco, an early adopter of Mobly. “Now our sales squad dedicates less effort to recording tasks and can keep their eyes on nurturing those valuable customer connections.”  

She continued, “Mobly speeds up the lead collection process and streamlines getting solid data to the sales team for their follow-up. Gone are the days of relying on and shelling out for expensive event-exclusive scanners. This not only keeps our budget in check but also establishes a uniform approach for every single event.” 

Tom Parbs, vice president of sales at Haas Alert, recently used Mobly at several transportation industry events.  

“Our experience with Mobly has been great,” Parbs said. “We now have a consistent lead capture process across our entire team for every event, with lead information enriched in real-time. And we’re working to get it integrated with our CRM system so our sales teams can take immediate action.” 

The Mobly app is now available for Apple iOS and Google Android users, and advanced insights and analytics will be available for desktops later this year, according to Mobly officials. 

To learn more about and download Mobly for a free trial, go here.

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