Guide to Incorporating Tech in Trade Show Networking

November 1, 2023

Creating a network of valuable trade show contacts requires a holistic approach. Preparation and follow-up are equally vital as on-site performance. Networking at trade shows works in the same way it does in other aspects of life. The only difference is that you have a true ally on your side during the trade show: a fantastic display with convincing booth workers. 

Trade shows exhibits have always been essential for industry professionals to forge valuable connections, promote products and expand business horizons. Success hinges on innovation and efficiency, and networking at trade shows is no exception. Seasoned industry experts already understand the significance of networking, but what if there was a way to enhance your networking experience even further? 

Embracing the Power of AR and VR

Gone are the days of static pamphlets and videos to showcase your products. Augmented Reality (AR) and Virtual Reality (VR) revolutionize marketers’ engagement with their audiences. Here are the benefits of incorporating AR and VR into your trade show strategy: 

  • Dynamic product showcases with AR
  • Immersive experiences through VR
  • Increased foot traffic to your booth
  • Boosted brand exposure
  • Foster genuine enthusiasm

By using AR and VR at trade shows, you position yourself as a forward-thinking industry expert capable of delivering captivating and memorable experiences to your audience. 

Leveraging Mobile Apps and Social Media for Seamless Networking

When you embrace mobile apps and social media, you take your trade show networking to a new level. It’s not just about connecting with potential clients during the event. It’s about nurturing those relationships and fostering business growth all year round. Here are the practical benefits of incorporating these tools into your trade show strategy: 

  • Effortless data collection with mobile apps
  • Seamless networking with social media
  • Building lasting relationships
  • Maximizing networking opportunities
  • Real-time engagement

AI-Powered Efficiency with Chatbots and Intelligent Systems

AI is the game-changer at trade shows, empowering smart decision-making. A smart registration system fueled by AI curates personalized content and suggests relevant sessions based on attendees’ data, such as demographics and interests, enhancing meaningful interactions. Benefits include: 

  • Personalized content recommendations
  • Streamlined communication with AI chatbots
  • Anticipate attendee needs
  • Optimized event planning 

Ensuring Cybersecurity and Data Privacy

Addressing cybersecurity and data privacy concerns is essential as technology becomes more ingrained in the trade show experience. With valuable information circulating in digital spaces, safeguarding sensitive data is paramount. Trade show organizers should implement robust cybersecurity measures to protect attendee information and maintain their trust.

Enhance Your Trade Show Experience with Tech Advancements

As industry experts, you grasp the significance of networking at trade shows. Embrace cutting-edge techs like AR, VR, mobile apps, social media and AI chatbots. Engage attendees, gather data, build connections and optimize event planning. Stay ahead by utilizing these powerful tools for an unforgettable trade show journey.


Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!

Add new comment

About text formats
Partner Voices
Partner Voices
NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
Learn More