Three Social Media Trends to Prepare for in 2014
January 26, 2014
While no one has a crystal ball, there are certain social media trends that are gaining attention and are predicted to strengthen in 2014. The top three trends you should devote more time to when designing your social media strategy are:
1. Google+
Google+ has had a slow start, but they are making great strides to catch up with Facebook and as a result more people are looking at Google+ differently. Facebook has been a part of our lives for a decade now and the younger crowd is looking for something new. Google+ could be this something new. Google+ posts also help to increase your SEO score, allowing your posts to show up higher in Google searches than those posted from other social networks. In addition, Google+ Hangouts allow for easy video conferencing and ‘Circles’ take the work out of targeted marketing.
2. Images/Videos
Images and videos will gain more traction and interaction in 2014 than previously. Plain text will get lost among the visual appeal of images and videos. To capture your audience’s attention and to increase the emotional connection you will want to use images/videos in more of your posts, no matter what social media site you are using. This also means that Pinterest, YouTube, Vine and Instagram will continue to become more important for businesses to use to build their brands and increase the exposure of their products. The use of pictures has shown to increase the likelihood of a post being shared, hence increasing the viral power of your posts.
3. LinkedIn
LinkedIn will prove to be the best social site for B2B growth.LinkedIn offers the most qualified professional audience and most users of LinkedIn use it for business purposes, rather than personal. You can easily build a company page and interest groups around your products and services to promote your brand(s). Additionally, LinkedIn offers targeted email and ad options based on professional role which is more difficult or impossible to do with other social media sites. You can also easily track your updates, likes, shares and followers to see the impact that your posts and ad campaigns are having.
This doesn’t mean you should discount your current social media strategy or campaigns, but you should take a step back and make sure you are staying with the pack.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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