Cutting Through Distractions to Gain Mind Share
April 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”? More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.
Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest ranking hour for a click through rate. Especially during vacation season, you may want to plan your emails for early mornings and possibly weekends when readers may be leisurely checking their email, rather than during busier times of the day and week when they may only have time for a quick scan of their inbox.
Email marketer Get Response reported that 23.8% of all emails are opened within 1 hour after receiving the email. Therefore, getting the timing of your email right is important. HubSpot found that 5-7pm is when the most B2B promotions get opened.
In addition, your subject lines need to be compelling and to the point. HubSpot shared an interesting statistic, “Secrets is the most clicked lead nurturing subject line word”.
Can you work ‘secrets’ into your subject line? On the other hand, you will want to avoid the words free, help and the use of exclamation points that turn readers away. Subject lines that are less than 50 characters usually perform better.
Considering mobile users is even more crucial as “80.8% of users report reading email on mobile devices” as reported by HubSpot. When designing your emails consider using responsive design, larger font, and larger call to action buttons to make it easier for your mobile readers.
The timing of your social media posts carry weight too. An article by Buffer, on Huffington Post, reported the following usage stats for social media sites.
- Facebook: Engagement rates are 18% higher on Thursdays and Fridays.
- Twitter: Retweets are highest around 5PM and B2B marketers get better engagement on weekdays.Users tend to use Twitter during their commutes.
As always, use these statistics as guidelines only. You will want to test your audience and see what messages and times give you the best results. Each industry and target audience has their own unique characteristics and habits that you will want to consider.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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