Put Your Event’s Mobile App to Work
June 8, 2014
Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.
For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features:
1. Notifications
In 2013, the venue of a key event at National Electrical Contractors Association’s annual convention and exposition had to be changed less than a week before the event date due to unforeseen circumstances. The show management used the real-time notifications to alert the attendees about the new location. The ability to send a message directly to the attendees’ smartphones can come in handy for updates related to schedule changes, last-minute reminders and important information.
2. Showcase content
According to a CEIR report published in February of this year, the key reason attendees register for trade shows is to ‘shop’ for new products. The ability to search for and browse through product and video galleries before attending an event can significantly improve the efficiency and satisfaction level of busy professionals. In addition, your event can go green and eliminate printing costs by enabling attendees to download session handouts and personalized itineraries directly on their mobile devices.
3. Networking
Networking was cited as the second most popular reason for attending in CEIR’s report. Attendees are always keen to network with other people in their given vertical and form new connections. Here again, a robust mobile solution can be of tremendous value to event participants for scheduling meetings, exchanging social media messages and forming new connections.
4. Surveys
Make the most of the fact that attendees love to engage their mobile devices by serving them short surveys within your mobile app to ask for their feedback on sessions, speakers, special events as well as their overall event experience.
5. Analytics
After the event, review the analytics and survey reports carefully to determine the overall usage patterns, device and feature popularity and customer feedback. This will provide your team with the information it needs to evaluate the user behavior patterns and create strategies to ensure even bigger success for your mobile offering in the future.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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