Is Your Organization Ready for a Market Dominated by Mobiles?
May 3, 2015
At SMX West this year, Google’s Matt Cutts stated that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. Though Google hasn't officially backed this prediction, it is obvious that the company agrees with this assessment.
By now, we have all heard about Google's recent release of “Mobilegeddon,” the major update to Google’s mobile search algorithm.
Currently, there are roughly 2.5 times more mobile devices than PCs in use globally. And the gap is growing fast. Thus it is just a matter of time before both mobile internet traffic and mobile search dominate usage trends on a worldwide basis.
In fact, ComScore reported that for the US internet population, in March 2015 for the first time, “the number of mobile-only adult internet users exceeded the number of desktop-only internet users.”
A quick review of many other recently released reports also points to the imminent ascendancy of mobile devices.
· A recent study by INMOBI found that U.S. mobile users spend an average of 33 percent of their media time per day, or 3.6 hours, on their mobile devices.
· Facebook released its earnings report for Q1 2015. Going by this report, a whopping 40% of Facebook’s users – 2 out of 5 – use Facebook on mobile devices only.
· Experian “Quarterly email benchmark report” highlighted that 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent seen in Q2 2014.
· According to wearesocial.net, mobile’s share of global web traffic leapt 39% in Jan 2015 since the same time last year, with one-third of all web pages now served to mobile phones.
Of course, PCs are not going to disappear any time soon. Leading smart organizations will to continue to invest in multi-screen, multi-device technology solutions for their consumers. But, they have also begun to evolve a mobile-centric approach to customer acquisition and retention.
Right now is a good time to start asking yourself if your organization is ready for a market dominated by mobile user.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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