Add Context to Web Analytics with Comparative Analysis
August 7, 2015
Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you.
When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more.
Here are three ways in which you can add context to your web traffic analysis:
1. Compare date ranges:
Overlay monthly, quarterly or annual data points with equivalent periods in the past to trace significant growth or decline in traffic, conversions and bounces alongside different parameters. For example, comparing device usage in the weeks leading up to your current and previous events may reveal if there is a consistent trend or significant change in the proportion of traffic coming from mobile devices.
2. Compare current websites:
If you are managing more than one website, then comparing web analytics for these properties could help you perceive how similar or different audiences interact with your content based on geographical locations, promotional emails or paid advertising. If you're consistently sending traffic from a main website to a sub site, you can analyze traffic flows, session length, etc. In Google Analytics you can link two websites with a unified tracking code to facilitate this. Details are available here: https://support.google.com/analytics/answer/1034342
3. Compare with Benchmarks:
Be it at a regional or global level, gauging your web traffic data by comparing with industry benchmarks can be an invaluable exercise. The exercise will reveal the areas in which your website is doing better and lagging behind when compared to your competition. Looking at benchmark data points can also help you understand your audience better. For example, if there's a particular month in which web traffic spikes across the industry then you may wish to time your promotional campaigns to make the most of either the active or the lean periods. Google Analytics now provides access to benchmark reports which can be filtered by verticals, channels, audience size and much more. View this page to learn how to enable this tool in your instance of Google Analytics: https://support.google.com/analytics/answer/6086666
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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