4 Top Reasons Your Web Site Needs Social Sharing Tools

February 9, 2013

According to a recent consumer research study published by the Sociable Labs, social sharing is a mainstream shopping activity for discovering what products to buy. 62% of the 1088 online shoppers surveyed under the study had read product-related comments from their friends on Facebook. Results from this and similar studies reinforce the fact that social sharing now has a huge impact on the visibility and growth of a brand online. Social sharing tools enable website visitors to share web content that they like with their friends on Facebook, Twitter, LinkedIn and other popular social media sites.

Here are 5 top reasons why your website needs social sharing tools:

1. Search engine optimization

Social sharing and activity signals such as Facebook Likes, Twitter Tweets, and Google +1′s are becoming just as important for ranking as traditional back links. Search engines now factor in the popularity of a link on social media sites as an algorithm ranking factor. Social media sharing tools help increase the net traffic flowing to your website. If a lot of traffic is flowing to your website from socially popular sites, chances are that search engines will give more weightage to your website as well.

2. Exponential Viral reach

Many people in your fans' social networks will tend to share their demographics and preferences. Motivated followers share your content with their social connections, who in turn share it with their networks, and so it goes on. This exponentially expanding circle of sharing dramatically expands your brand's viral reach to a targeted customer base.

3. Tangible ROI

Most third party social sharing services provide powerful reports which help you gauge which social sites are most popular with your audience. Your marketing team can analyze and leverage these reports to focus the marketing effort on generating maximum impact in the most popular social sites.

4. Trusted content

We inherently tend to trust our friends' recommendations over online advertisements. Despite the greater space being given to syndicated content on almost all popular social media sites, people will always be more interested in products and services that their friends have liked.

Related link:

How to make your website more social

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact